Freelancer profile translated to English.
Back to original languageAbout Alexandra
Today, I support brands and organizations that already have a lot to offer... but struggle to convey it in their communication.
After nearly 4 years of experience in communication at La Ruche, working with committed and developing projects, I have developed an approach that is both strategic and concrete, always in touch with the realities on the ground.
I've noticed that many brands don't need to change everything, but simply need to better highlight what they are already doing.
✨ Specifically, I can assist you with:
- structuring your communication
- creating content (social media, website, newsletters)
- promoting your brand and products
- photo shoots to strengthen your image
I am accustomed to working with developing projects, small structures, or creators who need an outside perspective to clarify and improve their communication.
My goal is not to produce more content, but to produce the right content, in the right place, for the right people.
I favor a simple, human, and needs-adapted approach.
If you feel that your communication doesn't truly reflect what you do, I would be delighted to discuss it with you.
French
Native or bilingual
Can work on-site
Paris (up to 50km)
Experience
- La RucheCommunications ManagerApril 2022 - March 2026 (3 years and 11 months)Saint-Germain-en-Laye, FranceFor nearly 4 years, I worked at La Ruche Saint-Germain-en-Laye as Communications Manager, interacting with developing organizations and impactful projects.I developed a comprehensive communication approach, combining strategy, content creation, and project promotion.My work included:
- Developing and deploying the digital communication strategy (social media, editorial line, visual creation, and content writing)
- Writing blog articles and updating the website (event pages, content, information updates)
- Creating and sending a weekly newsletter for coworkers, mentors, and incubated projects
- Creating print communication materials (flyers, posters, banners)
- Organizing and coordinating an annual event
- Implementing communication campaigns for recruiting participants for support programs
- Conducting photo reports during events
- Community management (WhatsApp groups, information dissemination, engagement)
- Prospecting and coordinating speakers for workshops (Toolbox)
This experience allowed me to understand the concrete challenges of developing organizations and to develop communication that is strategic, human, and adapted to on-the-ground realities. - PlaydateMarketing Communication Assistant (6-month internship)January 2021 - June 2021 (5 months)Paris, FranceWithin an organization dedicated to children and families, I participated in developing communication and promoting the services offered.My tasks:
- Managing and updating the website: creating pages, adding new services, and writing blog articles
- Competitive analysis to identify areas for improvement and inspiration
- Social media management: developing an editorial calendar and creating content (posts, stories, videos)
- Creating print communication materials (posters, flyers)
- Participating in customer relations (reception, service presentation, and sales)
- Contributing to event organization (birthdays, venue tours)
👉 This experience allowed me to develop a concrete vision of communication, in direct contact with client needs and on-the-ground realities.
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Education
- Bachelor in Marketing and Communication Project ManagementCOMNICIA2022Bachelor chef de projet Marketing et Communication
- DUT in Commercial TechniquesIUT mantes en yvelines2020DUT TC, Techniques de commercialisation