Freelancer profile translated to English.
Back to original languageAbout Alexandra
With 10 years of experience in the digital world, I have had the opportunity to work on numerous projects and build solid expertise in user-centric digital project management: Website & E-commerce / Digital Campaigns / Digital Marketing & Communication.
An entrepreneur at heart, I am very autonomous and proactive. French, having been raised abroad, I enjoy working in an international context.
My skills are organized around two main areas:
PROJECT / PRODUCT MANAGEMENT:
· Project steering and client relations
· Existing audit and recommendations
· UX design thinking, web positioning
· Drafting specifications and requirements
· Coordination and supervision of creative and technical teams
· Development monitoring and acceptance testing
DIGITAL MARKETING & COMMUNICATION
· Branding & Storytelling
. Brand image and positioning
. Webmarketing & acquisition campaigns
· Social media and email campaigns
· Content creation in FR & ENG
· Production of communication materials
· Competitive benchmarking and market research
My favorite tools: Slack, Trello, Sketch, Asana, InstaGantt, Indesign, Jira, Wordpress, Instagram, Planoly.
What I love: managing projects from A to Z by uniting great teams, continuously improving my skills through ongoing training in a constantly evolving market!
Let's talk?
See you soon,
Alexandra
French
Native or bilingual
Spanish
Conversational
English
Native or bilingual
Remote only
Primarily works remotely
Experience
- Digital Natives StudioFounder, Development ManagerCONSULTING AND AUDITSSeptember 2017 - Today (8 years and 11 months)Paris, FrancePassionate about the digital world & the infinite creative projects it offers, I have created Digital Natives Studio in 2017. Dns is a creative consulting studio regrouping digital talents from the new generation. Our team is built by digitally savvy adults who have been raised and thrive in this all-encompassing digital world.
- Rime ArodakyMarketing & Digital DirectorLUXURY GOODSSeptember 2016 - May 2019 (2 years and 9 months)Paris, FranceDigital marketing, communication, and e-commerce director for the wedding dress brand Rime Arodaky. Management of 5 people.Complementing my responsibilities as e-commerce director, I also managed off-line & online marketing projects starting in 2016.My key responsibilities were as follows:
Development of the marketing strategy in line with development objectives.
Coordination of online marketing campaigns with commercial activities.
Management of the company's marketing budget.
Creation and publication of marketing content.
Planning and implementation of promotional campaigns.
Responsibility for Brand Manager & corporate identity
# Analysis and presentation of strategic marketing collaborations for the company. - Rime ArodakyE-commerce ManagerE-COMMERCEJanuary 2015 - May 2019 (4 years and 5 months)Paris, FranceE-Commerce
Market research & competitive intelligence in 2015, followed by project management for the creation of the company's e-commerce site in 2015.
#Development of e-commerce strategies: creation of the e-shop's visual identity (hand in hand with Art Direction), launch campaigns, and an exceptional customer experience.Management of the website and content quality (updates of visuals, videos, product descriptions, web merchandising)
Weekly management and KPI monitoring, monthly reports on sales, traffic & performance of the product catalog and website
Optimization of acquisition strategies through the implementation of new SEO & SEM strategies
Constant competitive intelligence & website optimization based on market developments
CRMDevelopment & management of the commercial calendar (4 Newsletters per month), reporting & analysis of monthly performance
Launch of seasonal email campaigns, organization of event projects, creation and management of the #RimeArodakyBabe community to increase customer engagement for the brand
BRAND CONTENTCreation & management of content for the companyDevelopment and management of the editorial calendar
Launch & management of seasonal campaigns (offline & online)
Organization, participation, & management of photo shoots (5 per year)
# Management of influencer projects and press loans
Reviews
Recommendations
FU
FU
+2
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Education
- Masters degree in Marketing & International Business DevelopmentIESEG2014Masters degree en Marketing & International Business Developpement Spécialisation en Web-Marketing Formation Bachelor mi-français mi-anglais Formation Master en Anglais
- Brevet des CollègesLycée Français de Chicago20065 ans au lycée Français de Chicago High Level English classes & Social Studies