Alexandra G.

My passions, decoration and creation.

My job, creating universes by working with volumes, colors, materials, light in order to optimize the aesthetics and appeal of a space, a product, a service or an offer.

With over 15 years of experience in retail, decoration and merchandising, I use my skills to help professionals boost the image and attractiveness of their brand in order to increase their turnover..

>> Deployment of visual merchandising / Window Dressing Decoration

> Merch Project Management: Design, creation, manufacturing, installation and monitoring of projects to enhance products and services in presentation areas (window displays, stands, showrooms...) through the creation of original atmospheres and decorations for attractive staging.

Scenography around a product, a service, a brand...

> Implementation of merch concept for own-brand corner stands in department stores, shopping malls or pop-up stores.

> Coaching and monitoring the proper use of various VM tools and programs

> Participation and coordination of the implementation of new layouts, adaptation of visual marketing rules within points of sale.

> Coaching and training of retail professionals during workshops or consulting appointments (theory and practice)

> Event Decoration: facade dressing, interior/exterior space decoration

> Real estate staging: boosting the attractiveness of properties for sale or rent.

> E-merchandising / Community Management: optimization of visual communication on various social networks

My vocation... to support professionals in their projects in order to sustain their business.