Freelancer profile translated to English.

Description

Senior Marketing and Brand Manager with over 15 years of experience in planning and implementing comprehensive multi-channel strategies. I conceptualize and realize integrated campaigns across digital, social media, email, and content. Furthermore, I manage corporate design and brand identity and develop visual guidelines. With data-driven analyses, I continuously optimize reach and conversion to guarantee sustainable growth and strong brand building.

Industry field of expertise

Languages

German
Native or bilingual
English
Fluent
French
Basic

Workplace preferences

Remote only

Primarily works remotely

PŸUR Business
Head of B2B Marketing
January 2021 - May 2024 (3 years and 4 months)
Development and implementation of a holistic B2B marketing strategy. Leadership and development of a 4-person marketing team, introduction of agile work processes. Annual budget responsibility and success control. Campaign management for online/offline (SEO, Social Media, Events, OOH) with +37% lead increase in 12 months. Close cooperation with Sales and Product Management to create target group-specific content. Further development of corporate design. Management and coordination of agencies/service providers.
B2B Marketing B2B Marketing Strategy Multichannel Marketing
PŸUR Business
Senior B2B Marketing Manager
September 2020 - December 2020 (3 months)
Creation of conversion-strong marketing materials. Expansion of brand visibility via LinkedIn, trade media, partner channels. Coordination of agencies/service providers. Planning of B2B trade fairs and webinars. Optimization of the customer journey. Creation of product materials such as flyers, posters, leaflets, social media assets.
PŸUR Business
Marketing Manager
April 2020 - August 2020 (4 months)
Development and creation of product marketing materials. Implementation of marketing measures for sales support. Coordination of service providers.