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Alexandra FulfordAF

Alexandra Fulford

Transformation & storytelling consultant & coach

€695/day
United Kingdom, GB
15+ years

Average response time: 1 hour

About Alexandra

I am a creative thinker, a storyteller and a patient advocate driven by my passion for how technology can positively impact and support patients. I am a skilled storyteller and coach start-ups and data teams on how to present their data and stories in a way that leads to results.
I have years of experience supporting pharma in digital and social media engagement and enabling companies to drive transformation to deliver impact for the company, for HCPs and for patients.
I help teams by introducing new ways of working and thinking, and developing new omnichannel process that is compliant and adaptable. I lead highly engaging training around Gen AI, social media, digital engagement, and omnichannel content. I work with cross-functional teams to deliver impact through techniques such as storytelling and agile ways of working.

I also provide 1:1 coaching around how to present with impact to drive results. Through reverse mentoring I help senior leaders understand and identify new opportunities brought by technology such as AI. I have trained and mentored HCPs and patient advocates to ensure that patients have better access to medically correct social media.
I have worked with top pharma, including AstraZeneca, Sanofi, Boehringer Ingelheim Roche, Novartis, Pfizer, Merck, Novo Nordisk, Biomarin. I have also worked with firms such as McKinsey, ZS Associates, Digitas Health and Uptake Strategies. I speak fluent French, German and Spanish.
I can bring all of this experience to support you and your team. Working together we can drive change, deliver impact and see real results. What makes me different? I will inspire, bring innovative and creative ideas, and just as importantly make sure no matter how difficult the challenge we address it together with spirit and laughter.
  • English

    Native or bilingual

  • German

    Fluent

  • French

    Fluent

  • Spanish

    Conversational

Remote only
Primarily works remotely

Experience

  • PHARMAGUAPA LTD
    Digital Strategist & Reverse Mentor
    November 2009 - Today (16 years and 7 months)
    Europe
    Independent strategy consultant specialised in digital media and social media in the pharmaceutical industry. Extensive experience in working with large pharmacos in digital and social media strategy and implementation, social media processes and guidelines, training and global to local implementation. I am also extremely passionate about patient advocacy, including playing an active role as a Hashimoto's patient advocate, sharing resources and support with other patients. With a highly international background I speak fluent French, German and Spanish and basic Mandarin. My international exposure also makes me particularly adept at working with multi-cultural teams. Available to work on short or long term projects globally.
  • Uptake
    Senior Omnichannel Principle
    May 2022 - March 2024 (1 year and 10 months)
    United Kingdom
    Uptake Strategies offers award-winning, industry leading consultancy to global healthcare companies across planning, strategy, capability and launch. We have worked with clients in every major healthcare market globally, delivering bespoke projects in a variety of therapeutic areas and categories. Our mission is to inspire people to deliver exceptional healthcare performance and to enable patients to benefit from innovative treatments.
  • Kanga Health Ltd
    Digital Strategist
    August 2015 - May 2022 (6 years and 9 months)
    Providing consulting support for healthcare organisations, at global level, to develop implementable digital and social media strategy, and in becoming more focused on patient's needs. Helping to embed digital channels into the business, creating more customer centric multichannel communications, at enterprise or brand level.

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Education

  • Master of Business
    IESE Business School
    2008
    MBA, Strategy and Marketing
  • Master of Science
    University of Leeds
    1998
    MSc, International Marketing

Skill set

Categories