You're seeing this page as if you were . The main menu is still yours, though. Exit from immersion
Alexandra FayolleAF

Alexandra Fayolle

Supermalter

Traffic acquisition [Google Ads, Facebook Ads]

€750/day
3 projects
Paris, FR
8-15 years

Average response time: 1 hour

Freelancer profile translated to English.
Back to original language

About Alexandra

With 15 years of experience in digital marketing and more specifically in traffic acquisition, for large companies in various sectors, I would be delighted to help you grow your business and find new growth opportunities.

I have worked for retailers such as SEPHORA, FNAC, VIVARTE (La Halle, Naf Naf, Kookai, San Marina, Minelli...) and GALERIES LAFAYETTE. Most recently, I completed a 1-year assignment at GOOGLE where I was responsible for the media strategy of major accounts such as ManoMano, Cdiscount, Back Market, La Redoute, Monoprix, Interflora...

I act as a strategic consultant on all acquisition channels (Performance & Branding): SEO, SEA, Social Ads, Display, Affiliation, and Influence.
I have a very pragmatic approach that relies as much on data as on experience and a good understanding of my clients' issues in order to find and implement the most relevant actions in terms of value creation and operational implementation.

I would be delighted to put my skills to your service. Do not hesitate to contact me to improve the performance of your advertising campaigns.

References available upon request!

Digital Marketing Expert: Google Ads, Adwords, Facebook Ads, Instagram Ads
  • French

    Native or bilingual

  • English

    Fluent

Can work on-site
Paris (up to 50km)

Experience

  • Google
    Industry manager Branding
    E-COMMERCE
    November 2022 - Today (3 years and 7 months)
    Paris, France
    YouTube Media Manager
    Support and development of a client portfolio in their Display and Video strategy on YouTube and Google
    YouTube Ads YouTube Marketing Google AdWords Google Ads Traffic Manager Traffic Acquisition Social Media Strategy Digital Marketing Webmarketing Strategy Webmarketing Webmarketing Strategy Growth Hacking Growth Marketing
  • Galeries Lafayette
    Head of Online and Offline Traffic Acquisition
    E-COMMERCE
    June 2017 - October 2022 (5 years and 4 months)
    Paris, France
    Head of Acquisition Department within the Digital Directorate

    ---Scope---
    ➔ Management of a team of 6 people
    ➔ Management of an acquisition budget of +€30M
    ➔ Responsible for all traffic levers (Display, Social Ads, SEA,
    SEO, Affiliation, Partnerships, Influence, CRM)
    ➔ Guarantee of traffic and revenue for the e-commerce site and
    mobile application (>€100M)

    ---Missions---
    ➔ Definition and implementation of the digital acquisition strategy and
    proposal of innovative solutions for continuous performance improvement.
    ➔ Management of the acquisition budget and ROI of the different levers activated
    ➔ Implementation of performance measurement (Attribution/contribution,
    MMM model, Lift, Dashboard Automation)

    ---Achievements---
    +100% revenue between 2017 and 2021 with controlled profitability.
    - SEO: Management of the SEO migration following the site's replatforming. Definition and
    implementation of the SEO strategy (site structure redesign, content and backlink development, technical optimizations). Development of
    local SEO via Google My Business and Partoo.
    - SEA: Restructuring of all accounts and development of
    Google Shopping (Bid Strategy, Product Scoring, margin-based management,
    development of omnichannel with LIA)
    - Influence: Implementation of performance-based influence
    - Display & Social Ads: Management based on customer targeting (from prospecting to
    reactivation), creative optimization (dynamic formats and A/B testing). Levers
    managed from 2 angles, on one hand, consideration and top-of-mind for the site and
    on the other hand, performance (traffic and incremental sales)
    - Development of video on Facebook and YouTube - Creation of video
    content.
    Traffic Acquisition SEO Google AdWords Google Shopping Google Ads Facebook Ads Facebook Marketing Display Instagram Ads Affiliation Google Search Console Affiliate Marketing Attribution SEA Audit SEA SEM Paid Media Digital Marketing Social Ads Google Ads Traffic Manager Webmarketing Strategy Webmarketing Growth Hacking Growth Marketing
  • Vivarte
    Head of Online and Offline Traffic Acquisition
    RETAIL (SMALL BUSINESS)
    January 2016 - June 2017 (1 year and 5 months)
    Paris, France
    - Determine, based on the group's marketing strategy, the brand's image on the internet through acquisition levers to increase traffic and conversion on the various sites.
    - Definition and implementation of best practices on all digital traffic levers, with an omnichannel vision and in coordination with the commercial animation plans and media plans of the brands.
    - Challenge the main traffic partners such as Google, Affiliation, SEO agency, social networks...
    - Implementation of processes and dashboards for the brands. Analysis and monitoring of results.
    SEO SEA Facebook Ads Affiliation Attribution Google Shopping Google Ads Google AdWords Traffic Manager Traffic Acquisition Digital Marketing Growth Marketing Growth Hacking Webmarketing Strategy Webmarketing Strategy Webmarketing

Reviews

5.0

Out of 2 ratings

S

Stéphanie

Responsable Pôle Traffic Management - Engie BtoC - ENGIE BU France BtoC

Reviewed on 12/16/2025

Alexandra is an expert professional in her fields, motivated and involved. Always data-driven, she bases her decisions on precise analyses, which allows her to optimize performance very finely. She defends her convictions with relevance, takes each project to heart, and always delivers on time with impeccable quality. Thorough and authentic, she is a pleasure to work with! She also knows how to remain firm and provide direction to the teams when necessary. I highly recommend Alexandra's profile if your goal is to gain performance!
A

Alexandre

ENGIE BU France BtoC

Reviewed on 8/12/2024

Alexandra's assignment went very well. Alexandra adapted very quickly to ENGIE's rather complex organization and was able to grasp the challenges of our various offers. Alexandra is well organized and can therefore work easily on numerous subjects simultaneously. Her vision also allowed us to challenge our current strategy as well as the organization with our external consultants. We achieved very good results on the levers that Alexandra managed, thanks in particular to the significant work done on the organization of our account structures and our ads. I therefore highly recommend Alexandra for subjects related to Google Ads/Microsoft Bing or traffic management in general.

Recommendations

CD
FU
Célia Didier and 1 other person have recommended Alexandra

These freelancer profiles also match your criteria

AgathaA

Agatha Frydrych

Backend Java Software Engineer

4.7

(3)

2

BaptisteB

Baptiste Duhen

Fullstack developer

4.6

(4)

5

AmedA

Amed Hamou

Senior Lead Developer

4

(2)

7

AudreyA

Audrey Champion

Web developer

4.3

(3)

4

Education

  • Master in Marketing and Communication
    ESC Amiens
    2011
    Spécialité digitale

Skill set

Categories