Freelancer profile translated to English.
Back to original languageAbout Alexandra
You run a growing SME. Your teams are expanding, your company culture is taking shape, but you don't yet have a dedicated communications manager.
As a result: internal communications are lagging, your events are managed reactively, and your employer brand doesn't truly reflect who you are.
This is exactly where I come in.
I'll help you define your communication strategy and implement it, acting as an outsourced Communications Director, without the cost of a full-time position.
What sets me apart: 20 years of B2B sales have taught me to build communication initiatives directly aligned with your growth objectives.
My priority: ensuring your communications support your HR and business strategy, to strengthen team cohesion and engagement, attract the right talent, and retain them.
My areas of expertise: internal communications, HR and corporate communications, corporate events, employer branding.
French
Native or bilingual
English
Fluent
Romanian
Fluent
Can work on-site
Toulouse (up to 50km)
Experience
- WAT Maroc- Conseil en communication Corporate & RHConsulting Director & Co-founderFebruary 2016 - March 2024 (8 years and 1 month)For 8 years, I advised companies in the Industry, Energy, and Consumer Goods sectors as a consultant in corporate, internal, and employer brand communications.Specifically, I:
- Defined and managed communication strategies for 15+ clients, aligned with their business objectives.
- Organized and managed 20+ corporate events (seminars, conventions, team-building activities) for 250 to 1500 participants.
- Transformed one-off projects into recurring partnerships through a high-value consulting approach.
- Coordinated multidisciplinary teams (creatives, vendors, partners) to ensure on-time and on-budget delivery.
- Negotiated and managed contracts up to €250K with decision-makers.
- Rekrute.comSenior Business Development ManagerAugust 2011 - January 2016 (4 years and 5 months)At Rekrute.com, a leading SaaS HR platform in the Maghreb, I assisted HR managers from SMEs and large corporations in transforming their recruitment and HR communication practices.Specifically, I:
- Advised HR managers on their recruitment communication strategy to attract and retain the right talent.
- Supported companies in their transition to digital HR solutions, by educating decision-makers resistant to change.
- Geomedia - Presse & MédiasSenior Key Account ManagerMarch 2010 - August 2011 (1 year and 5 months)At Geomedia, I helped premium brands (Luxury, Fashion, Sports) define their communication strategy and brand positioning.Specifically, I:
- Advised marketing directors on their media mix strategy to maximize visibility and impact.
- Designed and sold customized brand content and special operations initiatives.
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Education
- International Business BachelorNEOMA Business School2003Bachelor Commerce International
- Stress Management at WorkToulouse III University2025Gestion du Stress au Travail