Freelancer profile translated to English.
Back to original languageAbout Alexandra
🎯 Specialist in brand strategy and omnichannel campaigns, I support ambitious companies in their growth, their influence... and their transitions.
With over 10 years of experience in digital marketing and communication, I have contributed to structuring transformation projects for prestigious brands such as LVMH and Criteo, combining creativity, innovation, and performance.
✨ Transformation & Change Management:
I intervene at key moments of image repositioning, identity redesign, or organizational evolution. From defining the vision to mobilizing teams, I design and manage strategic communication, change management, and cross-functional project management initiatives to ensure buy-in and lasting success of the transformation.
🧠Hybrid & Versatile Expertise:
- Go-to-market, brand & content strategy
- Internal/external communication and brand image
- Omnichannel media activation: DOOH, social networks, programmatic, retail
- CRM, customer engagement, relationship marketing & personalization
- Cross-functional management, stakeholder engagement, steering committees/project committees
- Performance monitoring and ROI optimization
🔑 Added Value:
- Strategic vision + operational execution
- Results-oriented culture + political acumen
- Ease in demanding environments: luxury, retail, tech, non-profit
đź“Ś Key Themes:
Transformation | Change | Brand | Engagement | CRM | Retail | Media | Luxury | Communication | DOOH | E-commerce | Strategy | Image | Omnichannel | Management
French
Native or bilingual
English
Fluent
Spanish
Fluent
Can work on-site
Paris (up to 50km)
Experience
- LVMHChange Communication LeadLUXURY GOODSFebruary 2024 - February 2025 (1 year)Paris, FranceManaged the HR communication plan for the promotion of HRIS tools: designed newsletters, videos, webinars, internal events, and set up an editorial calendar.Developed and engaged HRIS ambassador communities: organized workshops, created targeted communications, and developed an internal branding strategy.Led the deployment of e-learning projects: developed strategic communication plans, monitored completion KPIs, and consolidated training materials.Supported the HRIS & Data Department: created strategic content and presentations in collaboration with business partners.Coordinated and supervised: oversaw a content creation consultant and aligned communication actions with the HRIS team's objectives.
- CriteoGlobal CommunicationsE-COMMERCEFebruary 2015 - August 2023 (8 years and 6 months)Paris, France
- GingkoCommunication & Event DirectorCIVIC AND SOCIAL ORGANIZATIONSJanuary 2014 - January 2015 (1 year)MexicoDirected communication and events, acting as a liaison for the Nataté association in Mexico. Fundraising, organization, and coordination of missions on site.
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Education
- Bachelor of Science in MarketingStudi2021Bachelor Marketing & Communications, Marketing
- Head of Communication, Corporate CommunicationCFPJ2018Responsable de communication, Communication d''entreprise
Certifications
- INSIDE LVMHLVMH Holdings2024