Freelancer profile translated to English.

Description

I support companies and large accounts on communication challenges through objects, custom promotional items, responsible sourcing, French manufacturing, and B2B projects. My approach is pragmatic, creative, and results-oriented: I transform your needs into concrete, coherent, and differentiating solutions.

My added value

Strategic vision + operational execution

Expertise with large accounts and demanding projects

Custom, responsible, and meaningful creation

Smooth management, from idea to delivery

Projects & deliverables

Design of custom communication objects and materials

Event offers and brand experiences

Sourcing, purchasing, and supplier management

End-to-end project management

Languages

French
Native or bilingual

Workplace preferences

Can work on-site

Paris (up to 50km)

ALEXK
FOUNDER
FASHION AND COSMETICS
July 2019 - Today (6 years and 11 months)
Paris, France
Founder and business leader, I support brands and companies in the creation and development of custom, responsible, and differentiating products.

With over 20 years of experience in commerce, product creation, sourcing, purchasing, and management, I have led complex projects for major clients, combining strategic vision, operational rigor, and creativity.

My expertise covers the entire value chain: design, product development, sourcing in France and internationally, supplier negotiation, team management, and B2B sales deployment.

Today, I put my entrepreneurial know-how at the service of ambitious companies wishing to innovate, structure, or transform their offerings, in a logic of collaboration, performance, and responsibility.
Product Launch Strategy Innovation Corporate Strategy Sales Strategy Needs Analysis
alexk
Senior Brand & Communication Strategy Consultant – Former Division Director
FASHION AND COSMETICS
July 2019 - Today (6 years and 11 months)

Senior consultant with over 28 years of experience in brand strategy, communication, and B2B development. Former division director and business founder, I support organizations in contexts of transformation, offer structuring, brand repositioning, or activity management.

My approach is both strategic and operational. I intervene quickly to analyze a situation, clarify priorities, structure actions, and produce concrete results. Accustomed to demanding environments and decision-making challenges, I work with SMEs, mid-sized companies, and large corporations.

I am available for freelance or interim management assignments, in areas related to communication, brand strategy, business development, and team support.

Areas of intervention

Brand structuring and repositioning
Clarification of positioning, coherence of messaging, alignment between product, usage, and communication.

Outsourced communication management
Definition and management of communication strategy, coordination of service providers, structuring of materials and messages.

Strategic support for executives and teams
Rapid analysis of the existing situation, decision support, structuring of priorities, operational support.

Product offer launch or redesign
Market and usage analysis, offer structuring, go-to-market support, and overall coherence.

Interim management – communication / marketing
Rapid takeover, team stabilization, project management, structured handover and mission exit.

Availability

Available for freelance or interim management assignments, part-time or full-time depending on needs.