Freelancer profile translated to English.

Description

With over 15 years of experience in the tourism sector, I have acquired solid knowledge and skills in defining and implementing business-oriented, customer-experience-focused development and communication strategies.

Frustrated by not being able to support my loved ones, entrepreneurs, project leaders, executives from other sectors, and local authorities, I launched my own business in 2020 to support all entities wishing to develop their visibility, their brand image, and communicate the values that drive them.

Optimizing strategy and participating in the development of the notoriety and visibility of impactful brands and communities that stem from an authentic story and are driven by human values deeply motivates me, and I now share my skills and techniques with the greatest number through operational, pragmatic, and effective training on responsible communication topics🍃.

Industry field of expertise

Languages

French
Native or bilingual
English
Fluent
Spanish
Conversational

Workplace preferences

Can work on-site

Brive-la-Gaillarde (up to 10km)

Alex-C Communication
Communication Strategy Consultant | Certified Trainer
April 2020 - Today (6 years and 2 months)
My passion is defining communication strategies for committed companies and communities: identifying, analyzing, scrutinizing targets, objectives, missions, visions, and finding communication solutions that are relevant and effective while remaining responsible and ethical.

And because my second passion is sharing and teaching, I train and support companies in this responsible communication approach.
Responsible Communication Communication Strategy
Gouffre de Padirac
Head of Communication & Marketing
March 2016 - March 2020 (4 years)
- Definition and implementation of media and non-media communication & marketing strategies
- Operational management of advertising space purchases & campaigns, budget monitoring
- Organization and monitoring of on-site events
- Press relations on-site and in the local area
- Monitoring of digital strategies, web marketing & e-reputation
- Development and monitoring of corporate communication (covering, brochures, flyers, newsletters, institutional website content...)
- Guarantee of compliance with the graphic charter and brand image
- Production management and follow-up with finishers (agencies, printers, manufacturers, distributors...)
- Organization and monitoring of filming
Gouffre de Padirac
Sales Manager
July 2013 - March 2016 (2 years and 8 months)
- Development of promotional and commercial actions for the group client target (trade shows, workshops, targeted emailing, B2B newsletters...)
- Contact and referent for local tourism stakeholders: participation in meetings, working sessions... at local (Tourist Office, Festivals...), departmental (Chamber of Commerce and Industry, ADT...), Regional (CRT...), and national (SNELAC, Atout France...) levels.
- Development of new group and event products.
- Processing and operational management of groups: tour operator contracts, booking processing, loyalty operations...
- Development of contracts, general terms and conditions, and group booking processes
- Management of the seasonal sales team In the absence of a Communication & Marketing department:
- Implementation of new institutional or organizational communication tools: covering, group brochure, booking contracts, general terms and conditions...
- Development and implementation of the media plan: regional, national advertising space purchases, various media... budget management & monitoring
- Digital development (social media, web booking, websites...)
- On-site press referent (press reception...),