Alexandra A.

Senior consultant in digital strategy and content, I support luxury and premium brands in designing and optimizing their digital ecosystems.

My approach combines SEO, content, and generative AI integration to adapt to new uses (answer engines, large-scale production).

Digital strategy and management agency for artists and creative projects.

- Implementation of automated workflows (Airtable, n8n)

- Automation of lead generation and contact initiation

- Use of AI (ChatGPT, Claude) to produce content and structure processes

- Development of scalable content systems

- Process optimization for increased efficiency

- Post-mortem analysis of a global media campaign.

- Coordination and deployment of a US campaign.

- Design of media guidelines and the 2025 master brief.

- Collaboration with top management.

SEO, social media, and e-commerce management. SEO integration from the design phase. Visibility optimization in a changing environment (AI, answer engines).

Design of digital sites and platforms. SEO copywriting and newsletters. Sustainable visibility optimization.

SEO by design and sensitivity to brand image issues.

Daily use of AI to structure content, analyze semantics, and improve productivity.

Positioning:bridging technology, usage, and business impact.

Participation in the coordination of digital and media projects for the Hubert Burda Media group, in an international environment focused on content, audience, and performance. Collaboration with editorial, marketing, and digital teams to ensure the successful execution of digital initiatives and consistency of activations across various platforms.

Contribution to the optimization of digital content production and distribution processes, with a focus on visibility, performance, and efficiency of media initiatives. Collaboration with different markets and local teams to adapt content and formats to the specific challenges of each region, while respecting the group's editorial and strategic guidelines.

Participation in the analysis of content and digital activation performance, with a view to continuous improvement, engagement optimization, and maximizing the impact of media initiatives. This experience allowed me to strengthen my understanding of international media challenges, multi-stakeholder coordination, and digital performance in complex and demanding environments.

Participation in the coordination of international digital media projects for Saint Laurent, focusing on media strategy, activation consistency, and brand visibility optimization across different markets. Close collaboration with marketing, media, e-commerce, and brand image teams to ensure alignment between strategy, creation, and distribution.

Contribution to the implementation and monitoring of digital media plans, including adapting campaigns to local specificities while adhering to global guidelines. Work on structuring and deploying messages for performance, visibility, and brand image control.

Liaison between central teams and markets, with a key role in operational coordination, schedule adherence, and analysis of media activation performance. This experience allowed me to develop a strategic vision of media in the luxury sector, combining creative demands, effective initiatives, and measurable results in a high-visibility international environment.