Freelancer profile translated to English.
Back to original languageAbout Alexandra
I support entrepreneurs, communication managers, sales representatives, and leaders of VSEs/SMEs in developing their visibility and revenue through webmarketing, in full compliance with their objectives and values.
What do I love? Stories!
Human stories: listening to journeys and great stories, telling those of my clients and their brands, building new ones with them.
The story of objects, what they represent, tell, or imply... especially second-hand, vintage & collectible items!
As a consultant, and above all a true partner, I help you to:
✔Develop your brand awareness, your communities, and of course your business
✔Promote digital transformation within the company,
✔Save precious time, reduce mental load
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Tailor-made webmarketing and communication strategy
- Creation of your personalized communication and webmarketing strategy for effective communication on your website, newsletter, social networks...
- Definition of your action plan / roadmap and deployment
- Support & reporting
Editorial strategy / branding
- Creation and development of your communication territory.
- Construction of your discursive identity.
- Deployment of your editorial strategy on the most relevant platforms for your brand: white paper, newsletter, podcast, blog...
Social Media Management
- Definition of your social media strategy per network
- Monitoring and engagement
- Definition and tracking of KPIs
- Advertising campaigns
- Personal branding and support for leaders' public speaking on social networks
- Social media as a sales support: social selling and employee advocacy for your employees and sales profiles.
See you soon!
English
Conversational
French
Native or bilingual
Italian
Basic
Can work on-site
Lyon 9e Arrondissement (up to 50km)
Experience
- Alexandra AslanidesCommunication & Webmarketing Consultant / Editorial & Social Media StrategiesJanuary 2018 - Today (8 years and 5 months)1 Espl. François Mitterrand, 69002 Lyon, FranceI support companies, VSEs/SMEs looking to grow online, in full compliance with their business objectives and values; as well as leaders in their adoption of social media. Let's meet to: ✔⭐Develop your business and online visibility ✔⭐Imagine and deploy your social media strategy, ✔⭐Promote digital transformation within the company
- CRESUSDigital Communication ManagerJune 2011 - December 2017 (6 years and 6 months)Lyon, FranceBrand content: Development and deployment of Cresus's editorial strategy for brand messaging, social media, blog... content creation, article writing, interviews, reports... Editorial project management Social media: Conception of social media strategy and operational management: engagement and community development on Facebook, Instagram, Pinterest... PR and e-PR: influencer identification, relations with journalists, bloggers, partners, creation of press releases, reports, infographics... Monitoring and e-reputation Webmarketing: participation in webmarketing campaigns, content creation, development of inbound marketing, SEM, SEO strategies Budget management Management
- TOUPARGELEditorial AssistantOctober 2010 - June 2011 (8 months)Marketing Department. Copywriting for catalogs, brochures, sales tools, e-commerce website, newsletters, Development of editorial plans Briefing advertising and photography agencies Editorial secretarial work
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Education
- Master 2, Applied Letters for Professional WritingUniversité Lumière Lyon22010Master 2, Lettres Appliquées à la Rédaction Professionnelles
- Master of Mass CommunicationUniversité Lumière Lyon 22010Master 2, Lettres et communication