Freelancer profile translated to English.
Back to original languageAbout Alexander
As a freelance consultant, I advise marketing teams and management on the development and implementation of holistic online marketing strategies with a clear focus on Google Ads and data-driven performance marketing.
I support companies in achieving their digital growth goals – from strategic planning and operational implementation to performance measurement. My approach combines technical expertise with business understanding: I ensure that campaigns not only perform but are also optimally aligned with corporate KPIs and customer journeys.
I place particular value on transparency, knowledge transfer, and sustainable scalability – whether in individual projects or as a long-term sparring partner on equal terms.
German
Native or bilingual
English
Fluent
Remote only
Primarily works remotely
Experience
- WPP Media (formerly known as GroupM)Expert Lead Paid SearchDIGITAL AND ITSeptember 2023 - Today (2 years and 11 months)Munich, GermanyAs Expert Lead Paid Search, I support companies and agencies in using Google Ads strategically, scalably, and economically. My focus is not on short-term optimizations, but on sustainable setups that enable growth and can be managed cleanly.I bring almost 10 years of experience in performance marketing, including several years in leading roles on the agency side and as an independent consultant. In my current role, I am responsible for the strategic further development of the paid search area, work closely with platform partners like Google, and manage complex client accounts from conception to scaling.The focus of my work is on developing modern paid search strategies across Search, Shopping, Performance Max, Demand Gen, and YouTube. This includes structuring and scaling large accounts, targeted use of automation and AI, and building robust KPI and reporting frameworks as a basis for decision-making for management and stakeholders.In addition to strategic work, I am responsible for technical leadership, quality standards, and enablement for teams. I am often called upon when setups become complex, scaling stalls, or an experienced sparring partner on equal footing is needed.I work on a project basis, as a consultant, or in temporary expert roles, particularly in Google Ads, Modern Search, automation, and in product- and lead-driven business models.
- GroupMSupervisor Paid Search - Product & QualityPRESS AND MEDIAAugust 2021 - August 2023 (2 years)Munich, GermanyAs a Supervisor Paid Search Product & Quality I have been the link between Google, the GroupM Leadership Team and our seven Paid Search Teams. My tasks consisted of pushing our Paid Search product to the next level - defining new standards, create proprietary products and drive automation.
- GroupMSenior Account Manager Paid SearchE-COMMERCEApril 2021 - July 2021 (3 months)Munich, GermanyIn my role as Senior Account Manager Paid Search at GroupM, I was the client lead for renowned clients – including a leading mattress manufacturer and an internationally operating luxury brand.I was responsible for the planning, implementation, and optimization of Google Ads and Google Shopping campaigns, with a special focus on performance improvement and target group specifics in the premium market segment. Through data-based analyses and continuous testing, I significantly contributed to the efficiency increase and revenue optimization of the clients.
Recommendations
Be the first to recommend Alexander
Help this freelancer shine by sharing your experience working together.
These freelancer profiles also match your criteria
Agatha Frydrych
Backend Java Software Engineer
4.7
(3)
2
Baptiste Duhen
Fullstack developer
4.6
(4)
5
Amed Hamou
Senior Lead Developer
4
(2)
7
Audrey Champion
Web developer
4.3
(3)
4
Education
- Technical Management and Marketing - Bachelor of ScienceHamm-Lippstadt University of Applied Sciences2016Der Studiengang Technisches Management und Marketing kombiniert ingenieurwissenschaftliche Grundlagen mit betriebswirtschaftlichem und marketingbezogenem Know-how. Im Fokus stehen die Schnittstellen zwischen Technik, Management und Markt, insbesondere in technologiegetriebenen Unternehmen. Studierende erwerben Kompetenzen in Produktentwicklung, Innovationsmanagement, technisches Marketing, Unternehmensführung und Marktforschung – ergänzt durch praxisnahe Projekte und interdisziplinäre Teamarbeit. Der Abschluss qualifiziert für strategische Rollen in Marketing, Vertrieb und Produktmanagement – besonders dort, wo technisches Verständnis und wirtschaftliches Denken gleichermaßen gefragt sind.
Certifications
- Privacy for Agencies and Partners CertificationGoogle Skillshop
- Search Ads 360 Certification ExamGoogle Skillshop