Freelancer profile translated to English.

Description

My name is Alexander Schell.

I am a social scientist and trend researcher, a "customer whisperer" and marketing consultant, specialist journalist, and university lecturer.

As CEO, I manage the "European Institute for Applied Customer Management (eifk)" in Munich.

I currently teach, train, and consult primarily in the area of "Sustainable Marketing & Sustainable Communication". Because brands that are ecologically, socially, AND economically balanced, and therefore sustainable, are the future!

For over 20 years, I have been involved in corporate positioning, brand building, customer orientation, and storytelling marketing, working in the D.A.CH. + South Tyrol region.

I have had the privilege of accompanying and coaching large companies such as General Accident Life & Fire, Munich Airport, ARAL, Deutsche Post, Post.at, Telekom Austria, Allianz, LVM Versicherung, SAP, Mercedes Benz, Scout24, Austrian Federal Railways ÖBB, Caritas Austria, as well as medium-sized companies like INNOVAMETALL, Ludwig Reiter Schuhmanufaktur, Mörwald Gastronomie, Nazar Reisen, Der Kreis – Die Küchenspezialisten, ALPEWA, opodo / tropo, cci Dialog GmbH, and rothoblaas.

I currently teach at Fresenius University of Applied Sciences Munich, IU Augsburg, the Institute for Economic Development (WIFI) Upper Austria Linz, the Chamber of Commerce / WIFI Bolzano, and the Kloster Neustift Education Center.

Previously, I worked at the University of St. Gallen (HSG), Campus Graz, Munich University of Applied Sciences, and the Academy of German Media Munich.

I am a long-standing member of the renowned jury "Best of Content Marketing" of the Content Marketing Forum (CMF), Europe's largest industry association for content-driven communication, author of the specialist book “Undercover Marketing” (Ueberreuter Wirtschaftsverlag), and co-author of the guide for wine producers and wine merchants "Weinmarketing" (Verlag Gebrüder Kornmayer).

And I have talent and passion, social competence and resilience... and I look forward to new challenges and to you!

Languages

English
Conversational
German
Native or bilingual

Workplace preferences

Can work on-site

München (up to 50km), Stuttgart (up to 100km), Frankfurt am Main (up to 100km), Köln (up to 100km), Berlin (up to 100km), Hamburg (up to 100km), Karlsruhe (up to 100km), Freiburg im Breisgau (up to 100km), Bonn (up to 100km)

Scout24 Holding
Establishment and implementation of the brand family concept and the associated Scout 24 group guiding principle within the company and in the minds of managers and employees
E-COMMERCE
November 2009 - February 2010 (3 months)
München, Germany
Summary of the brand history and brand identity of the Scout 24 umbrella brand within a future workshop, idea and creation of an internal brand guideline within strategy workshops, concept and roadmap for the organization of the search and selection of key individuals for the renewal process among all employees, planning and organization of a company-wide kickoff event at BMW Welt Munich
Project Management Process Moderation Consulting Brand Architecture Knowledge Employer Branding Know-how Event Management Experience Positioning Strategy
SAP AG
Development of the global corporate publishing strategy and relaunch of the associated internal and external content marketing media mix
SOFTWARE PUBLISHING
July 2007 - October 2009 (2 years and 3 months)
Walldorf, Germany
External support, consulting, and coaching in the development of an international strategy for SAP's corporate communications, reader and user analyses of digital and analog in-house, customer, and sales partner media, Europe-wide agency screening and pitch consulting for the selection of the new lead agency (content marketing service provider)
Consulting Competence Industry Know-how Qualitative Research Insider Knowledge / Agency Scene Process Moderation Experience Strategic Thinking Empathy
LVM Versicherung
Auditing, certification, and recertification of the customer value model
BANKING AND INSURANCE
December 2013 - May 2019 (5 years and 5 months)
Münster, Germany
Auditing, examination, and (re)certification of the idea, conception, and (further) development of the model, implementation professionalism, and practical orientation, as well as the user-friendliness of the planning, realization, and further rollout of LVM Versicherung's customer value
Analytical Thinking Systemic Thinking Communication Competence Strategic Know-how Customer Understanding Industry Knowledge Empirical Methods Scientific Expertise