Description

Packaging designer and brand identity specialist with 10+ years working across Italy and the US, for food brands, retail clients, and international organisations.

Based in Florence. Bilingual in English and Italian.

I design product packaging, brand systems, and print materials that hold up from the first sketch through to shelf. My work has reached national retail channels (including Coop and Fiore Siena), and I've built brand identities from the ground up for food & beverage, artisan products, and tech clients.

What makes me different: an American creative background combined with deep roots in the Italian market. That means I can brief, concept, and deliver in both languages — less friction, faster turnaround, and work that lands with both local and international audiences.

I work on:

• Product packaging and label design

• Brand identity and logo systems

• Brand guidelines and visual standards

• Catalogue and editorial design

• Motion graphics

• Web design (WordPress, HTML/CSS)

Tools I use daily:

Adobe Illustrator · InDesign · Photoshop · After Effects · Figma · WordPress

Industry field of expertise

Languages

English
Native or bilingual
Italian
Fluent
Spanish
Basic

Workplace preferences

Remote only

Primarily works remotely

Jac&Daniel Firenze
Senior Packaging & Brand Designer
DIGITAL AND IT
February 2018 - Today (8 years and 6 months)
Lastra a Signa, Italy
Led end-to-end creative direction for a Florence-based studio serving Italian and international brands — 8 years, full ownership of the creative pipeline from brief and brand strategy through to production and delivery.

Packaging & Print Design
Designed product packaging, food labels, and large-format exhibition materials from concept to prepress. Work distributed through national retail channels including Coop and Fiore Siena.

Brand Identity & Visual Systems
Built complete brand systems — logo, typography, colour palette, and brand guidelines — for clients in food & beverage, retail, and technology. Deliverables built for both print and digital use.

Motion Graphics
Produced motion content for digital campaigns and trade show activations using After Effects and Adobe Premiere.

Web Design
Designed and developed custom WordPress websites with a focus on UX, mobile responsiveness, and client autonomy — including post-launch CMS training.

Key clients: Guerzoni Aceto Balsamico · Fiore Siena · Coop · Terranova Software · Perdormire
Tools: Adobe Illustrator · InDesign · Photoshop · After Effects · Premiere · Figma · WordPress · HTML · CSS
Wordpress Adobe InDesign Adobe Illustrator HTML/CSS Adobe After Effects
Istituto Lorenzo de Medici
Graphic Designer & Communications
EDUCATION AND E-LEARNING
June 2014 - July 2022 (8 years and 1 month)
Florence, Italy
Dual role at one of Florence's leading international arts institutions, combining in-house graphic design with design education over an 8-year collaboration.

Graphic Design & Brand Communications
Produced all institutional print materials: exhibition catalogues, brochures, and event collateral. Maintained the institute's website and ensured consistent visual identity across all digital touchpoints.

Exhibition & Events Coordination
Coordinated gallery exhibitions at the LdM campus — managing visual communication, logistics, and liaison between students, visiting artists, and institutional stakeholders.

Tools: Adobe InDesign · Illustrator · Photoshop · HTML · CSS · WordPress
Adobe InDesign Wordpress Adobe Illustrator Adobe Photoshop HTML/CSS
Kidstudio
Graphic Design Intern
DIGITAL AND IT
February 2014 - May 2014 (3 months)
Florence, Italy
Contributed to live client briefs producing brochures, catalogs, roll-ups, event materials, and logo concepts — delivering production-ready work across multiple formats and deadlines.
Design logo Brand content Adobe Photoshop Adobe Illustrator Adobe InDesign

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B.S. Digital Media + B.A. Studio Art — Dual Degree, Summa Cum Laude
Marist College
2014
Dual degree program combining technical digital media training with a fine arts foundation, split between Marist College's main campus in New York and its Florence campus. Graduated Summa Cum Laude. The dual-campus structure is what established my fluency in both American creative culture and the Italian market.

Alexander Salazar

Packaging Designer & Brand Identity | Bilingual IT

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