Alexander Rodionov

SEA (Search Engine Advertising): Planning, implementation, and optimization of campaigns on Google Ads (including campaign types such as Performance Max, Search Network, Shopping, Display, YouTube) as well as Bing Ads. Includes keyword research, ad text creation, conversion tracking, budget management, and reporting. Focus on measurable performance and revenue increase.

SEO (Search Engine Optimization):

1. On-Site Optimization: Technical SEO (loading times, Core Web Vitals, mobile optimization), content optimization, internal linking strategies.

2. Off-Site Optimization: Building and maintaining high-quality backlinks, increasing domain authority, improving online reputation. Goal: sustainable increase in organic visibility and traffic.

SMM (Social Media Marketing): Planning, implementation, and optimization of campaigns on Meta Ads (Facebook & Instagram) and LinkedIn Ads. Target group-specific targeting, budget control, A/B testing, and performance monitoring for lead generation and brand strengthening.

Google Ads: Creation, optimization, and management of campaigns in Search Network, Shopping, and Performance Max (P-Max), including keyword research, ad texts, conversion tracking, and performance analysis.

Bing Ads: Planning and implementation of search and display campaigns for additional reach on Microsoft's advertising platform.

Google Merchant Center: Management of product feeds, optimization for shopping campaigns, and synchronization with Google Ads.

Meta Ads: Creation and optimization of campaigns on Facebook and Instagram, including audience targeting, A/B testing, and reporting.

Onsite SEO: Technical optimization, content strategy, internal linking, and structural adjustments to improve organic visibility.

Tracking & Data Analytics: Setup and evaluation of tracking tools (e.g., Google Analytics, Tag Manager), data analysis, KPI monitoring, and derivation of data-based optimization measures.

Other Tools & Measures: Support with conversion optimization, funnel analysis, reporting, and performance improvement across all digital channels.

Google Ads: Planning, implementation, and optimization of campaigns in Search Network, Shopping, Performance Max (P-Max), Display Retargeting, and YouTube Ads, including keyword research, ad creation, conversion tracking, and continuous performance monitoring.

Meta Ads: Creation and optimization of campaigns on Instagram and Facebook, target group-specific targeting, A/B testing, and reporting to increase reach, engagement, and leads.

Landing Pages: Conception, creation, and optimization of landing pages for conversion increase, including A/B testing and integration into campaigns.

Onsite SEO: Technical and content optimization of websites, meta data, internal linking, and content strategies to increase organic visibility.

Conversion Optimization: Analysis of user behavior, optimization of funnels, forms, and calls-to-action to maximize leads and revenue.