Freelancer profile translated to English.
Back to original languageAbout Alexander
I bring many years of experience in e-commerce from various functions across different sectors, industries, and markets of all sizes. I will support you in digitizing your business processes and in developing new, as well as optimizing existing, online sales channels.
Implementation of digital business processes:
- Conception: Benefit-oriented and user-centric conception of digital applications. Consideration of fundamental requirements (SEO, Usability etc.) from the outset.
- Implementation: Team and service provider management according to classic project plans or agile methods (programmers, agencies, designers).
- Results Controlling: Setup of web controlling, KPI definition, and continuous results reporting.
Digital applications must be designed from the user's perspective to provide them with the best possible experience. Not an end in itself - not the path, but the goal is the goal. In the digitization of business processes, my focus is therefore on user-centricity and benefit optimization.
Success-oriented online sales:
- SEA: Creation, optimization, and maintenance of advertising on Google and Bing. In search, shopping, or the network.
- Marketplaces: Amazon, eBay, or Otto. Catalog maintenance and optimization, dynamic pricing, and sales support with ads.
- PDM: Connection, monitoring, and optimization of your catalog on external portals (e.g., price comparison portals).
- Affiliate Networks: Selection and maintenance of cooperations via Awin and other networks. Coordination with publishers, commission management, and control.
- Direct Cooperations: Negotiation with cooperation partners and performance control.
Online sales must add value and be subordinate to the company or campaign goal. I take care of defining suitable metrics, evaluating the correct data source, and careful analysis of the data situation as a basis for profitable scaling.
German
Native or bilingual
English
Fluent
French
Basic
Spanish
Basic
Can work on-site
Düsseldorf (up to 50km)
Experience
- digitale RadikaleOwnerDIGITAL AND ITAugust 2012 - Today (14 years)Germany
- E-Commerce Consulting and Project Management for small/medium sized companies
- E-Commerce Interim Management for corporates
- Driving online marketing and sales to exploit business opportunities and develop businesses
- Growing sales by identifying and establishing relevant sales channels
- Conducted a digital company spin-off project and successfully established the new entity as one of the leading B2B provider in its market
- Consulting and technical support of a startup in app development and employing relevant E-Commerce activities
- Realizing top Google positions of several clients
- samplistickDirector E-Commerce & IT (Interim)FASHION AND COSMETICSNovember 2021 - Today (4 years and 9 months)Düsseldorf, Germany
- Part of the executive team
- Responsible for all technical topics
- Determin and develop multilingual business app (Android & iOS)
- Concept and realization of bilingual company and consumer websites
- Defining and handling E-Commerce related issues
- Supporting in setting up and maintaining various infrastructural IT topics
- Norden WohndesignDirector Online Marketing & Sales (external)E-COMMERCEMarch 2011 - November 2023 (12 years and 8 months)Hamburg, Germany
- Part of the executive team, leading a team of up to 10 internal and external colleagues
- Responsible for business development in online marketing and sales
- Realizing continuous yearly sales growth of 30% in average
- ROAS optimization of performance channels and cost reduction in traditional marketing channels, realizing a significant reduction of the cost sales ratio to below 15% in total
- Driving external partnerships and marketing channels with dynamic pricing strategies
- implementing and introducing smart tools to leverage quality of product information
- Driving force on KPI focused activities, continuously developing and investigating on tracking methods and its overall consistency
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Education
- Diplom, Business AdministrationUniversity of Bayreuth1998Diplom, BWL
- Business AdministrationComplutense University of Madrid1996BWL