About Prof. Dr. Alexander
Hi there, I am Alexander. My purpose is to support projects along their journey from initial idea generation to the final implementation of product, process and business model innovations. I inspire people to shape changes themselves and to co-create the future of tomorrow.
My Entrepreneurial Practice: Founder of 2 startups in the food industry with product innovations and digital business model.
My Teaching and Coaching: Entrepreneurial Mindset and Methods, Innovation Methods and management, Business Modeling and Design Thinking, Agile Transformation and New Work.
My Research: Entrepreneurial decision-making and methods, Social Entrepreneurship, Business Incubation.
My hashtags: #entrepreneurialstrategy #businessinnovation #agiletransformation #co-creation
German
Native or bilingual
English
Fluent
French
Conversational
Can work on-site
Berlin (up to 30km)
Experience
- IU Internationale HochschuleProfessor of Marketing ManagementEDUCATION AND E-LEARNINGApril 2025 - Today (1 year and 2 months)
- Focus Areas: Startup / Entrepreneurial Marketing, Innovation & Entrepreneurship, Marketing Innovation (novel marketing methods, strategies, or concepts), Digital Marketing
- Conducting and supervising action-based modules in dual study programmes in the field of marketing and innovation
- Scientific research with high level of practical and societal relevance
- Investigating new (digital) practices and processes to identify and exploit market opportunities
- Easip DrinksCo-Founder and Managing DirectorAGRICULTUREDecember 2019 - September 2025 (5 years and 9 months)Berlin, GermanyBrand development of EASIP in the new product category "non-alcoholic distillates"Establishment of the distribution structure in e-commerce and off-tradeDigital D-T-C model with social media & performance marketingImplementation of a digital organizational structureBest Newcomer 2020 (Food Innovation Camp Award)93 Falstaff points for alcohol-free spirits alternative from Germany
- FreiberuflichTeaching, consulting, training and coachingCONSULTING AND AUDITSSeptember 2019 - Today (6 years and 9 months)Berlin, GermanyBusiness School Lecturer, Training and Coaching:EntrepreneurshipInnovation methods and managementDesign Thinking and Business modelingAgile Leadership and New Work
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Education
- Master of ScienceUniversität zu Köln2014Master of Science (M.Sc.), Business Administration Marketing
- Erasmus Exchange studies in RomeUniversità LUMSA2011Erasmus Exchange studies in Rome