Alexander Lamers

During my computer science studies, I initially started privately with YouTube and other social media platforms. After just over a year, I was able to become self-employed. I have been working full-time in social media, content, and digital brand development for over 10 years.

During this time, I have gained extensive experience in content strategy, target group analysis, SEO, performance analytics, and community management. I have built three channels with a total of over 750,000 subscribers and more than 250 million views, and developed larger communities such as Discord servers, Twitter (X), and Instagram.

Furthermore, I managed two employees for several years and was responsible for projects from the initial idea to implementation.

What I have learned is the initiation and coordination of collaborations with companies and influencers, the creation of briefings, the coordination of campaigns, and operational support up to the contract.

Through my many years of work in the gaming and creator scene, I have a strong network and a very good understanding of digital target groups, trends, and impactful content.