Freelancer profile translated to English.
Back to original languageAbout Alexander
Senior Digital and Product Analyst with many years of experience at the interface between business, product, and data. Focus on building and further developing digital analytics systems, KPI frameworks, tracking concepts, user stories, and analyzing user behavior in the web and app environment. High initiative and the ability to quickly familiarize yourself with complex processes and systems.
Strong data thinking and a focus on high data quality as a basis for data-driven product decisions.
German
Native or bilingual
English
Fluent
Can work on-site
Berlin (up to 50km)
Experience
- New Work SE / XINGSenior Digital Analytics Solution ManagerSOCIAL NETWORKSJuly 2024 - December 2025 (1 year and 5 months)Hamburg, Germany
- Creation of tracking concepts for complex products during migration, considering business logic and ensuring data consistency across all products.
- Creation of tracking concepts for new products and features like the Dream Machine based on the new data model.
- Close coordination with Product Owners, UX, Design, Data Science, and QA regarding tracking and analysis requirements.
- DKB Code Factory GmbHSenior Data AnalystBANKING AND INSURANCEOctober 2023 - June 2024 (8 months)Berlin, Germany
- As-is analysis of the existing MAPP Intelligence implementation on all DKB Bank websites.
- Development of next steps for the re-conceptualization of tracking and the improvement of data consistency and quality.
- Conception of an Advanced Data Layer for all DKB websites in close coordination with Product Owners regarding requirements.
- ProSiebenSat.1 Media SESenior Product AnalystENTERTAINMENT AND LEISUREOctober 2022 - April 2023 (6 months)München, Germany
- Development of a KPI concept and success metrics for the new JoynMe App.
- Ensuring the KPI concepts can be mapped in the technical implementation in close exchange with developers.
- Raw data analysis as a basis for product optimization and performance evaluation.
- Creation of dashboards in collaboration with stakeholders.
- Testing and QA of mobile apps (iOS, Android).
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Education
- Diplomkaufmann (FH)University of Economics and Law2013Diplomkaufmann (FH)
- Training as an Industrial ClerkAEG AG1998Ausbildung zum Industriefkaufmann
Certifications
- AI Analytics and AI-Augmented Data AnalysisBitkom Academy / Bitkom Servicegesellschaft mbH2025