About Alexa
French
Native or bilingual
English
Native or bilingual
Spanish
Native or bilingual
Experience
- STUDIO_MIRGraphic Designer, Art DirectorJanuary 2018 - Today (8 years and 5 months)Bordeaux, France_ Conception and creation of brand identity: positioning, concept, naming, logo, visual identity, graphic charter, brand tone, roll-up, storytelling across all digital, print, web, social media, and merchandising distribution channels._ Conception and creation of communication materials: posters, brochures, flyers, product catalogs, magazines, press kits, packaging, and animations.
- CAFÉ JOYEUX USAGraphic DesignerMarch 2024 - Today (2 years and 3 months)New York, NY, USAResponsible for the design and production of all communication visuals for the Foundation and the Café-Restaurant: advertising campaigns, strategic materials to attract new partners, graphic design, packaging, merchandising, press kits, etc.
- SOPEXA USA - Agence internationale de marketing et communication du groupe HOPSCOTCHCommunications ManagerWINE AND SPIRITSJanuary 2016 - January 2022 (6 years)New York, NY, USA_ Planning, execution, and budgeting of B2B and B2C campaigns, digital activations, and tailor-made events to enhance brand visibility and awareness._ Management of partners, service providers, influencers, and media. – Supervision of trade and consumer recruitment._ Conception and writing of communication materials: posters, invitations, tasting notebooks, presentations, social media posts, specialized media inserts, etc.
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Education
- CertificationShillington School of Graphic Design New York2022Graphic design, Branding, Stratégie de marques, Adobe Suite
- Master's Degree equivalentKEDGE1997Marketing, Finance, Gestion