About Alexa
English
Native or bilingual
French
Native or bilingual
Experience
- Digital SparkksCEO advertising agency social ads e-commerce & luxury brandJanuary 2021 - January 2025 (4 years)Agency specializing in digital advertising, acquisition strategy for e-commerce & luxury brands (jewelry, perfume, boutique hotel, skincare)Helping brands attract, convert, and retain their audience through Facebook and Instagram, Tiktok, Pinterest, and Google advertising campaigns.Our expertise:– Social Ads (Meta, Instagram, Google)– Acquisition funnels– Creation of custom campaigns for product launches, drops, or events– Premium targeting & data-driven strategy adapted to DNVB and brands with a strong identityBeyond performance, our approach integrates brand desirability, luxury codes, and the creation of emotional experiences.
- Agence presse brusselsPR managerLUXURY GOODSJanuary 2019 - January 2021 (2 years)Bruxelles, BelgiumDevelopment & management of press relations and influence strategies for luxury brands (fashion, beauty, lifestyle) such as Gucci, Delvaux, Bulgari,...Tailor-made approach, aligned with the DNA of each house, aiming to create powerful storytelling and highly aesthetic activations.My missions:– Coordination of influencer & talent collaborations (Belgium / Europe)– Organization of intimate and experiential press events (launches, private dinners, exclusive showroom…)– Writing press kits and releases for premium media– Media relations management & monitoring of publications in the lifestyle and high-end press
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Education
- Bachelor in Information and CommunicationUniversité Catholique de Louvain-La-Neuve2015
- Master in Corporate Marketing CommunicationUniversité Libre de Bruxelles2017
Certifications
- Content Marketing CertificationHubspot2018