About Alex
Hey👋, I'm Alessandro, but you can call me Alex 😎.
I am a Senior Product Designer working in agile environments helping companies detect new opportunities and complex business and customer problems to end-to-end user experience, designing mock-ups, low-fi/high-fidelity user interfaces and prototypes, taking ownership for achieving key metrics successfully.
I have over 15 years of experience in the Digital world working in different Design disciplines for brands like Inditex, Repsol, Buchanan, Heineken, Marca España, Nestlé, Edurne Pasaban, Orona, Filmax, Guggenheim or La Oreja de Van Gogh.
I am a team player with the ability to work in fast-paced environments and have adapted to many different situations.
👨🏼💻 My services.
- Research with users to extract problems and pain points.
- Definition of opportunities and problems
- Solution exploration
- Ideation sessions
- Design of flows, sketches, wireframes, and mockups.
- Designs for iOS, Android, and responsive web.
- Systems Design for digital products
- Interactive prototypes
- Concept testing with real users
- Defining problems by looking at metrics
- A/B experimentation focused on growth
- Layout in HTML and CSS (I adapt well to Bootstrap)
I like working in fast-paced environments, I have worked with Scrum and Agile, but above all, I am a big supporter of the Lean method.
I have experience with international clients, I can work in Spanish, English, Italian, and Basque without problems.
I also have knowledge of business and digital marketing.
Spanish
Native or bilingual
Basque
Fluent
Italian
Native or bilingual
English
Native or bilingual
Can work on-site
Madrid (up to 50km), Barcelona (up to 100km), Madrid (up to 100km), Bilbao (up to 100km)
Experience
- InditexSenior Product DesignerFASHION AND COSMETICSDecember 2020 - February 2024 (3 years and 2 months)A Coruña, SpainAs a Senior Product Designer & UX I have worked for Inditex designing internal tools and for the e-commerce side for all it's brands: Zara, Pull&Bear, Massimo Dutti, Bershka, Stradivarius, Oysho, and Zara Home.· Lead the Product Discovery of the online Returns squad partnering with a Product Owner, a Technical Lead and a Data Scientist (the squad).· Create a collaboration environment between me, Product Designer, stakeholders and the squad to define initiatives and opportunities, extract data and define Problem Statements and take ownership of the key metrics to achieve their success to help the company reduce return rates.· Design the end-to-end user experience for the e-commerce of brands for +100M customer base in a simple and elegant way, validating them through user and concept testing.· Design end-to-end user experience for internal tools for +35 territories and different business cases and environments.· Utilize a combination of design disciplines to create a smooth, holistic experience, designing deliverables such as Site maps, Prototypes, Wireframes, Usability Reports and Research reports as documents.· Collaborated with the Product Owner, Product Managers and engineering teams using Agile methodologies and Jira to ensure a quality delivery.· Review performance of the release, identifying learnings and finding ways to enhance it.
- AdradaDiseñador de Producto Senior UX / UIDIGITAL AND ITNovember 2017 - Today (8 years and 7 months)· Worked with more than 6 companies and 5 industries.· Validation of ideas for platform products and startups.· Wireframes and Visual Designs for Desktop web and mobile applications.· Style guides, design systems and feedback and-off for developers.· Content analysis and architecture.
- Gemssy TechnologiesDiseñador de Producto Senior UX / UISOCIAL NETWORKSSeptember 2018 - September 2019 (1 year)Bilbao, Spain· As a Senior Product Designer I had the responsibility to collaborate with Product Managers, growth, engineers, and customer service colleagues to define problem statements and business opportunities.· Take the full Product Design role to redesign of their main SaaS B2B product Heepsy.com to increase retention with a more clearer search experience.· Take own of Designing the user experience of brand new products, from its concept to bringing it to the market.· Review performance of the release, identifying learnings and finding ways to enhance it.· Develop the Front-end of the company products by using HTML and CSS frameworks like bootstrap.
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Education
- Certified UX DesignCareerFoundry2018
- Ciclo Superior en Administración de Sistemas InformáticosCebanc2006
Certifications
- Design Sprint Masterclass CertificateAJ&Smart2019