About Alexa
English
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French
Fluent
Spanish
Fluent
Italian
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German
Fluent
Experience
- Self-employedFreelance Marketing & Outreach SpecialistTECHJune 2021 - July 2026 (5 years and 1 month)Undy, United KingdomIndependent freelancer specializing in cold outreach campaigns, email marketing, and content strategy. Self-directed spec projects focused on audience research and personalized messaging, including a full SaaS outreach campaign built for portfolio purposes
- FreelanceIndependent Social Media StrategistTECHJanuary 2018 - May 2026 (8 years and 4 months)London, United KingdomI'm Alexa Bill Slaughter, an independent freelancer specializing in marketing, outreach, and content strategy. My work centers on building cold outreach campaigns that feel personal rather than generic, since specific, well-researched messaging consistently outperforms templated pitches. I created a self-directed spec project, a three-email cold outreach sequence for a fictional SaaS startup, with audience research and a clear strategic rationale for each message. I also work with Canva to design visual content and structure email marketing sequences meant to nurture leads over time. I'm new to freelancing platforms formally, but not new to the underlying skills, and I bring a proactive, detail-focused approach to every project I take on.
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Education
- Bachelor of Science in Digital MarketingLondon South Bank University, United Kingdom2024I am currently pursuing a Bachelor of Science degree in Digital Marketing in the United Kingdom, with a focus on digital strategy, content marketing, social media management, SEO, branding, consumer behaviour, and online business growth. My studies have helped me develop practical skills in creating marketing campaigns, analysing digital performance, and using modern marketing tools to connect brands with their target audiences. I continue to strengthen my knowledge through hands on projects and industry based learning.