About Alexa
French
Native or bilingual
English
Fluent
Experience
- NAUTISME QUEBECDeputy Director of Marketing & CommunicationSeptember 2023 - September 2025 (2 years)Québec, CanadaEvent Management: Organization and promotion of events (Montreal International Boat Show: 11,000 visitors, Bateau à flot: 3,000 visitors, Gala, Congress, Forum, etc.).Communication and Marketing: Develop and implement strategies, supervise operations, and manage staff.Digital Strategy and Web Management: Management of 4 websites, digital merger and redesign, mobile application.Press and Media Relations: Drafting press releases, managing press inquiries, and coordinating interviews.Partnerships: Development, negotiation, and implementation of partnerships.Communication and Content: Supervise and create communication materials, manage social media (25,000 followers, 3 brands) and newsletters (23,000 B2B and B2C subscribers).CRM and Customer Relations: Implementation and management of a CRM.
- Malakoff HumanisCommunications Officer - Customer Relations and Operations Directorate.BANKING AND INSURANCEJanuary 2019 - May 2023 (4 years and 4 months)Paris, FranceEditorial content for 10 million policyholders. Multi-channel campaigns (print, web, video, social media). Project management: IT migration (500,000 contracts, 3 million policyholders). Analysis of the impact and effectiveness of actions taken, statistics.
- E-Fashion AwardsCo-organizerFASHION AND COSMETICSSeptember 2019 - December 2020 (1 year and 3 months)Paris, FranceOrganization of the E-fashion awards event for its 10th anniversary: logistics, partnerships, digital communication.
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Education
- Master's Degree in Marketing, 360° Communication, and Brand Content.PPA Business School2021Mastère Marketing, Communication 360° et Brand Content.
- Bachelor's Degree in Commercial Development Management, Luxury – Cosmetics option.CCI EKLYA Business School2018Licence Responsable de Développement Commercial, option luxe – cosmétique