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Alexa BatoAB

Alexa Bato

Event and Communication Project Manager

€450/day
Biarritz, FR
3-7 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Alexa

Are you looking for a project manager who can think strategically and execute on the ground? You've come to the right place.

I'm Alexa, founder of Studio Bato, a freelance premium communication and event specialist on the Basque Coast, available for projects in France and internationally. After 8 years of experience in communication and marketing, including 2 years as Deputy Director of Marketing & Communication for Nautisme Québec, where I managed international events (Montreal Boat Show, 11,000 visitors) and handled the communication for several brands. I chose to put this expertise to work for projects that resonate with me: lifestyle, boating, luxury.
Specifically, I can assist you with:

Event creation: concept development, customer experience, vendor selection
Event coordination: logistics, vendor management, on-site presence
Communication strategy: social media, newsletters, content, brand positioning
What sets me apart: a rare dual skillset: the strategic vision acquired in a management position, and the execution rigor of someone who has managed events from A to Z, on the ground. I don't just propose ideas: I bring them to life, with high standards and discretion.

Have an idea? I'll make it happen. Let's talk.
  • French

    Native or bilingual

  • English

    Fluent

Can work on-site
Biarritz (up to 50km), Paris (up to 10km), Pau (up to 50km)

Experience

  • NAUTISME QUEBEC
    Deputy Director of Marketing & Communication
    September 2023 - September 2025 (2 years)
    Québec, Canada
    Event Management: Organization and promotion of events (Montreal International Boat Show: 11,000 visitors, Bateau à flot: 3,000 visitors, Gala, Congress, Forum, etc.).
    Communication and Marketing: Develop and implement strategies, supervise operations, and manage staff.
    Digital Strategy and Web Management: Management of 4 websites, digital merger and redesign, mobile application.
    Press and Media Relations: Drafting press releases, managing press inquiries, and coordinating interviews.
    Partnerships: Development, negotiation, and implementation of partnerships.
    Communication and Content: Supervise and create communication materials, manage social media (25,000 followers, 3 brands) and newsletters (23,000 B2B and B2C subscribers).
    CRM and Customer Relations: Implementation and management of a CRM.
    Event Management Digital Communication Communication Strategy Website Creation CRM
  • Malakoff Humanis
    Communications Officer - Customer Relations and Operations Directorate.
    BANKING AND INSURANCE
    January 2019 - May 2023 (4 years and 4 months)
    Paris, France
    Editorial content for 10 million policyholders. Multi-channel campaigns (print, web, video, social media). Project management: IT migration (500,000 contracts, 3 million policyholders). Analysis of the impact and effectiveness of actions taken, statistics.
    Project Management Editorial
  • E-Fashion Awards
    Co-organizer
    FASHION AND COSMETICS
    September 2019 - December 2020 (1 year and 3 months)
    Paris, France
    Organization of the E-fashion awards event for its 10th anniversary: logistics, partnerships, digital communication.

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Education

  • Master's Degree in Marketing, 360° Communication, and Brand Content.
    PPA Business School
    2021
    Mastère Marketing, Communication 360° et Brand Content.
  • Bachelor's Degree in Commercial Development Management, Luxury – Cosmetics option.
    CCI EKLYA Business School
    2018
    Licence Responsable de Développement Commercial, option luxe – cosmétique

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