Alessio Lamay

Operational management & development of customer relationships. Needs analysis, product recommendation, and customer loyalty, contributing to an annual increase in average basket size of 11% and annual revenue growth of approximately 5% per year.

Marketing & digital communication management. Meta Ads campaign management, social media animation, and local visibility development. Market watch & commercial offer optimization. Participation in trade shows, trend identification, and introduction of high-margin references. Operations & internal process optimization. Operational coordination, activity flow management, and continuous improvement of procedures to enhance operational efficiency.

Management & development of a recurring subscription community. Monitoring and engagement of an English-speaking community of over 1500 paying members, with an average monthly subscription of $170 per user and a churn rate of only about 4%. Member relations & request management. Handling requests, support, and claim follow-up to ensure a smooth and responsive user experience. Structuring user journeys & performance monitoring. Organization of educational content and personalized member support to improve engagement, progression, and user retention.

Offer development & upselling strategy. Adaptation of content for French-speaking and Latin markets and contribution to user upgrades to PREMIUM offers.