Description

Brand Director | Product Development Leader

Based in Belgium, working internationally

I am a strategic and creative leader with extensive experience in luxury, beauty, and lifestyle brands. I have led brand positioning, product innovation, and marketing campaigns for high-end clients, including Amouage, L’Oréal, and Nespresso. Combining a strong editorial and visual sensibility with a results-driven approach, I craft cohesive brand narratives that resonate across physical and digital channels, elevating both engagement and market presence.

Core Expertise

✔️ Brand Craftsmanship & Heritage – Translating legacy and savoir-faire into modern, compelling brand narratives

✔️ Creative Direction & Design – Developing distinctive, high-end product experiences that embody artistry and excellence

✔️ Luxury Innovation & Product Development – Merging tradition with forward-thinking concepts to craft market-defining products

✔️ Sustainability & Consumer Connection – Balancing authenticity with contemporary expectations for meaningful brand experiences

Key Achievements

🏛 Amouage – Led the launch of The Essences and Luxury Bodyline, pushing the boundaries of haute parfumerie while preserving the brand’s artistic integrity

🌍 Nespresso – Pioneered the Vertuo ecosystem, seamlessly blending innovation with the ritual of coffee craftsmanship

💡 L’Oréal – Curated and executed high-impact product innovations, reinforcing the brand’s position in professional beauty

I am now looking for a new challenge where I can merge heritage, craftsmanship, and strategic vision to shape the future of luxury brands.

📩 Open to new opportunities & collaborations

Industry field of expertise

Languages

French
Native or bilingual
English
Fluent
Dutch
Conversational
Italian
Native or bilingual
Spanish
Conversational

Workplace preferences

Can work on-site

Bruxelles (up to 20km)

AMOUAGE SA
Global Brand Development Director
LUXURY GOODS
January 2023 - July 2025 (2 years and 6 months)
Mascate, Oman
Spearheading some of Amouage's most ambitious and transformative projects, including The Essences—a groundbreaking fragrance collection that redefines the boundaries of high perfumery—and the luxury body care development, elevating the brand's offerings to new heights of sophistication. Played a pivotal role in the brand's largest-ever launch, the final chapter of the Odyssey Collection, which became one of the most successful fragrances releases in Amouage's history. I continue to shape the future of the brand by integrating innovation, sustainability, and consumer-centric strategies to maintain Amouage's prestigious position in the luxury market.
Product Development Brand design Branding & Identity
NESPRESSO BELUX
B2C Marketing Manager, Brand Manager
January 2011 - January 2022 (11 years)
Coffee Ambassador, Portfolio Manager Coffee, Machines, Acc Media & PR Category management Build the full B2C & B2B department – coaching & development plan
Nespresso BENELUX
B2C Marketing Manager, Brand Manager
January 2011 - January 2022 (11 years)
Media & PR), Category Management Directed Nespresso's B2C and B2B marketing strategies, expanding the brand's presence in both consumer and corporate markets. Built and led a high-performing team to manage and grow the portfolio across coffee, machines, accessories, media, and PR. Led innovative campaigns that positioned Nespresso as a leader in sustainability and luxury coffee experiences. Played a key role in the launch of several flagship products, including the Vertuo machine, and the development of strategic initiatives that drove significant revenue growth. Championed the B2B sector by creating the company's first comprehensive route-to-market strategy for corporate clients.