About Alessandro
Highly motivated innovator with several years of experience defining and implementing communication strategies, digital transformation and service design, both internal and external, for various companies. I’m deeply passionate about driving innovation, digital strategy and am also a strong advocate of customer experience and user experience design. Furthermore, my proficiency in coding and development allows me to skillfully supervise development projects. I am also a dynamic and efficient manager with a passion for interpersonal communication and highly adaptable in cross-culture environments.
I’m always looking for new challenges in digital marketing and communication environment where I can bring my passion, my experiences and develop my current skills set further.
Italian
Native or bilingual
English
Fluent
French
Fluent
Spanish
Conversational
Can work on-site
Paris (up to 50km), Lille (up to 50km), Strasbourg (up to 50km)
Experience
- AutoentrepeneurDigital Marketing ConsultantCONSULTING AND AUDITSJanuary 2024 - Today (2 years and 5 months)Paris, FranceHelp customers to growth and achieve their goals through specific digital marketing activations: websites UX / UI, content management, conversion rate optimization, Search Engine Optimization, Search Engine Marketing, Google Ads, Social Ads, email marketing, e-commerce management, data analysis and brand strategy.
- Arpa IndustrialeDigital Marketing ManagerRAW MATERIALS INDUSTRYSeptember 2020 - December 2023 (3 years and 4 months)Milan, Metropolitan City of Milan, Italy• Own, enhance and execute group's owned properties and cross-channel digital strategies in Europe• Designed and managed several group websites; in particular the new arpaindustriale.com and fenixforinteriors.com• Advised and managed the budget for the digital tasks, project management for both internal and external stakeholders• Created a 3D and Augmented Realty (web & mobile) application• Implemented a winning social media strategy (Instagram, Pinterest, Facebook, LinkedIn, Youtube)• Defined a new B2B samples request system and online product orders• Developed and implement SEO strategies and SEA activities for the website in several EU countries; constant monitoring of the performance and Data Analysis
- Atlas ConcordeDigital Communication ManagerFebruary 2017 - July 2020 (3 years and 5 months)Modena, Province of Modena, ItalyDigital Strategy• Own, enhance and execute the company's owned properties and cross channel digital strategies in 8 market (Russia, Middle East, China, USA, Germany, France, Spain, Italy)• Strategic management of the budget and project management for both internal and external stakeholders• Digital strategy development for the Atlas Concorde mono brand stores• Defined and implemented the online paid strategy on Google Ads, Youtube, Social networks and branded content partnerships• Developed a winning social media strategy (Facebook, Instagram, Pinterest, LinkedIn, Houzz) that propelled Atlas Concorde to be the worldwide leader online with the highest share of online engagement and share of voice worldwide within the ceramics tiles category• Supervised all internal communications as well that was aimed at driving employee and stakeholder engagement Service Design and Customer Experience Journey• Leadership on UX Design: developed personas, customer journeys, service blueprints and the development of wireframe prototypes• Supervised the strategic conceptualization and accurate development of the new atlasconcorde.com website and ensuring the correct implementation of a high-performing Search Engine Optimization strategy; Digital Transformation• Supervisor for the company's adoption of the corporate DAM - Digital Asset Management - and corporate PIM - Product Information Management; Atlas Concorde DAM system manages about 40.000 digital assets• Supervisor for the company's intranet (Microsoft Sharepoint technology) to ensure employee adoption and engagement• Project leader and trainer for employee training sessions on the new innovations and platforms to be used, such as the DAM, PIM and intranet systems
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Education
- Master of BusinessMIP Politecnico di Milano2023Executive MBA
- Higher Education Course in User Experience Design @POLI.DesignPolitecnico di Milano2020Higher Education Course in User Experience Design @POLI.Design