Freelancer profile translated to English.
Back to original languageAbout Alessandro
I firmly believe that design should always have a purpose and solve problems. Design should not only be beautiful, simple, and easy to use, but it should also sell and delight the end user through an amazing journey. Keeping an eye on business goals and objectives, my job is to ensure that every project is effective for my client and gets a positive response from their customers.
Italian
Native or bilingual
English
Fluent
Spanish
Conversational
Remote only
Primarily works remotely
Experience
- Freelance UX / UIWeb DesignerOctober 2022 - Today (3 years and 8 months)• Specialized in developing custom websites and user interfaces for a variety of companies and agencies, focusing on delivering user-centric and results oriented solutions.• Led the full design process from conceptualization to final implementation, using Figma for wireframing and prototyping to ensure a polished and highly usable interface.• Developed websites and landing pages using WordPress and Framer, ensuring high performance and responsiveness across various devices.• Managed projects effectively from start to finish, consistently delivering high quality solutions on time and within budget.• Collaborated closely with clients to understand their needs and translate them into effective design solutions that align with their business goals.• Implemented UI/UX best practices for digital products, achieving increased user engagement, and decreased bounce rates.• Worked with clients in various industries, including e-commerce, SaaS platforms, and marketing companies, adapting my approach to each industry's specific needs.
- WebtalkProduct DesignerOctober 2019 - September 2022 (2 years and 11 months)• Led the UI design for the Webtalk platform, a social media network, creating a cohesive and intuitive user experience across all features.• Developed and implemented a comprehensive design system, ensuring consistency, efficiency, and scalability of design efforts.• Collaborated with frontend developers, and developers to deliver pixel perfect solutions, resulting in a more user friendly interface and improved user satisfaction score.• Conducted regular frontend reviews to ensure the quality and usability of the product, proactively identifying and resolving design related issues.• Managed design tasks efficiently, optimizing resource allocation to ensure on-time project delivery.• Designed marketing landing pages that effectively communicated the value of the platform and resulted in an increase in conversion rate.
- Freelance UXUI / Web DesignerMarch 2017 - September 2019 (2 years and 6 months)London, UK• Worked as a freelance digital designer for various agencies including William Hill, Researcher App, We Accelerate Growth, Wizzard, Hugo & Cat, PianoGroove, and Awesome Motive.• Delivered comprehensive design solutions for a range of projects, including websites, landing pages, dashboards, and web applications, adapting to the different clients' needs.• Led website redesign projects that resulted in improved user engagement and decreased bounce rates.• Designed and produced high-quality interfaces with a focus on creating user friendly and visually appealing digital products.• Worked in a fast-paced environment, delivering multiple projects with high quality and short deadlines.
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Education
- Designing of the InternetUniversity of the Arts London2008Two months course in Dreamweaver CS3 covering basic web design and coding skills.
- ABC CertificateUniversity of the Arts London2008One year course in graphic design covering different range of disegn outcomes and techniques.