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Alessandro KraschewskiAK

Alessandro Kraschewski

User Experience Expert / Design Ops / CSPO

€880/day
Hamburg, DE
8-15 years

Average response time: 1 hour

About Alessandro

My name is Alessandro.
I am a Senior User Experience Designer and Product Strategist with over ten years of experience launching digital services and products for leading e-commerce, fintech, public transport, and sustainable energy companies. I strive to enable companies to create valuable human-centered services, and I love to build and support design teams to grow and become effective.
I have a passion for systems, neat concepts, and design-related things, so working as a UX Designer with a strong focus on strategy is a perfect match. I am dedicated to developing solutions that are not only useful but also valuable for users and consumers. This commitment drives my focus on services, web applications, and tools that people actively use.
Apart from my work, I am very interested in sports and have attended several courses and certification programs in the last few years to deepen my knowledge and understanding of these wondrous capabilities our bodies possess. Movement and training are not so far from design when it comes to strategic approaches, trial and error, and iterative progress, so it is also something that fits me quite well.
  • German

    Native or bilingual

  • English

    Fluent

Can work on-site
Hamburg (up to 15km), Berlin (up to 10km), Bremen (up to 10km)

Experience

  • ARK85 UG (haftungsbeschränkt)
    Founder & Product Lead
    May 2025 - Today (1 year and 1 month)
    Hamburg, Germany
    • Product strategy and user experience design
    • Business operations and legal compliance (UG administration)
    • Financial planning and bootstrap budget allocation
  • Freelancer
    User Experience Expert & Product Designer
    January 2025 - Today (1 year and 5 months)
    Senior UX Designer und Produktstratege mit über 10 Jahren Erfahrung in der Entwicklung digitaler Services für E-Commerce, Fintech und nachhaltige Energie.

    Seit 2025 bin ich als Freelancer unterwegs und unterstütze Startups sowie etablierte Unternehmen bei Information Architecture, frühen Strategiephasen, MVP-Entwicklung und UX Konzeption. Ich bringe Projekte vom ersten Konzept bis zum funktionierenden Produkt.

    Zuletzt 4 Jahre bei LichtBlick SE (Senior Manager UX & Strategy), davor Stationen bei Mutabor, SinnerSchrader und C3.

    Branchenerfahrung in Energy, Automotive, Finance und B2B/B2C, AI, LegalTech.
    Design Sprint Information Architecture Design Thinking UX Strategy Service Design
  • LichtBlick SE
    Senior Manager UX Strategy
    May 2022 - June 2024 (2 years and 1 month)
    Hamburg, Germany
    Advocating for UX design and expanding the team.
    My focus during my time at Lichtblick can be divided into two main areas:

    Design Operations
    In the 3.5 years at Lichtblick, I was responsible for creating an efficient design department.
    • Established the Design Organization
    • Organizational structure
    • Rituals and meetings
    • Community of practice
    • Hiring & Onboarding ️ Laid the foundation for design
    • Guiding design principles
    • Toolset
    • Design System Developed the design chapter
    • Training and sparring
    • Playbooks
    • Internal communication and advocacy of human-centered design

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Education

  • Bachelor of Engineering
    Haute École de Communication
    2010
    Bachelor of Arts (BE), Kommunikationsdesign
  • Diplom (VDK), Kommunikationsdesign
    Akademie für Kommunikationsdesign Köln (AKD)
    2009
    Diplom (VDK), Kommunikationsdesign

Certifications

Skill set

Categories