Description

Alessandro D'Andrea is an experienced SEO Manager and consultant with over eight years of hands-on expertise across highly competitive industries, including finance, insurance, and automotive.

He specializes in Technical SEO and AI-driven content strategy, with a strong focus on measurable business outcomes. Throughout his career, he has led large-scale SEO initiatives, including programmatic SEO projects that delivered a

15% increase in organic traffic through A/B-tested, AI-enriched content.

He has also contributed to the optimization of major platforms such as Facile.it, one of Italy’s most competitive comparison websites.

With a deeply data-driven approach, he leverages Python, SQL, and Google Search Console API to uncover insights and develop internal tools.

His expertise also extends to Next.js and React for SEO, hreflang implementation, structured data, log file analysis, and indexing optimization.

In addition to his technical background, he works effectively as a Product Owner, managing SEO roadmaps in Agile environments and collaborating closely with development, UX, and content teams.

Industry field of expertise

Languages

Italian
Native or bilingual
Swedish
Basic
English
Fluent

Workplace preferences

Remote only

Primarily works remotely

Lievito di Alessandro D'Andrea
Owner, Freelance marketing consultant
DIGITAL AND IT
December 2023 - Today (2 years and 8 months)
Bologna, Metropolitan City of Bologna, Italy
Lievito is my boutique SEO agency. I consult with large websites and complex teams, providing assessments and strategic guidance to drive organic growth. My experience as a Product Owner and all-around marketer allows me to integrate SEO, CRO, and product development into a single, high-impact approach.
SEO audit SEO training SEO Backlinking SEO CRO
Facile.it
SEO Manager
October 2021 - Today (4 years and 10 months)
Milan, Italy
Leading SEO strategy for the insurance BU (Facile.it's main revenue unit), experimenting with GEO and AEO optimization and building workflows for content design and efficiency measurement. Since 2024, co-owning a structured CRO experimentation programme with the CRO team, focused on improving lead and purchase conversion rates and behavioural CRs across all SEO properties.
Delivered measurable growth across multiple BUs: >+200% weekly revenue for deposit accounts (Q4 2022) via information architecture restructuring; +70% traffic for no-fee bank accounts; +35% for loans; +100% traffic and top-3 rankings for long-term rental and a stable 4x ROI from SEO in 2023–2025. On MiaCar.it: +57% SEO traffic after PLP pruning; +15% traffic via AI content A/B test.
Managing and mentoring a team of 3 SEO specialists. Since Jan 2024, acting as CMS Owner, owning the roadmap and bridging marketing and engineering.
Technically fluent: working knowledge of Python and SQL for data analysis and SEO workflows; daily use of AI agents for code generation and automation via N8N. Built and deployed two SEO workflows now adopted by the full SEO team: (1) a briefing automation that scrapes SERP competitors, deduplicates and structures headings, and surfaces missing topics and data formats; (2) a content drafting pipeline that takes briefing outputs and generates news article drafts — with a human-in-the-loop review step between the two stages.
Owned link acquisition strategy across all BUs (insurance, finance, long-term rental). For the insurance vertical, developed a close collaboration with the internal PR team to align organic and PR efforts and avoid overlap. Managed two external agencies across insurance and car sale verticals, overseeing delivery quality and strategic alignment.
SEO CRO SEO audit Backlinking SEO Technical SEO
SAY Agency
Senior SEO Specialist
October 2020 - October 2021 (1 year)
Padua, Province of Padua, Italy
Managed SEO strategy for 20+ projects (leads, sales, traffic); handled client and project management; set up an optimized product showcase on Alibaba for an Italian client.