Freelancer profile translated to English.

Description

Some results:

Spliiit

Retention expert, CPO.
Supporting a SaaS in reducing churn.
Product Strategy, onboarding; complete user journey + emails...
Result: -35% churn in a few months.

Chief Product & Technology Officer (CPTO) - Eldo:

Product strategy after a merger-acquisition (M&A), aligning the roadmap, development, and Go To Market (GTM) strategy + OKRs, saas metrics...
Scaling the tech/design/product/data team: from 5 to 20 people

I help SaaS companies structure their Product strategy, reduce churn, and accelerate their growth.

I work with your teams to identify the levers that will have the most impact on your business, then I transform them into concrete and measurable actions.

After more than 10 years in Head of Product, VP Product, and CPTO roles, I act as a Fractional CPO or on targeted missions.

I intervene notably on

✔ Fractional CPO

✔ Product Strategy

✔ Product Discovery

✔ Product Audit

✔ Roadmap prioritization

✔ Product-Led Growth (PLG)

✔ Churn reduction & ✔ Retention & loyalty

✔ Onboarding optimization

✔ Activation

✔ Feature adoption

✔ User journey analysis

✔ Structuring Product teams

✔ OKR implementation

✔ Head of Product

I have held Product leadership positions in SaaS and I understand the challenges faced by leaders: making quick decisions, aligning teams, delivering value, and supporting growth.

Why work with me?

• 10+ years of Product experience

• Former Head of Product, VP Product, and CPTO

• B2B, B2C, and B2B2C SaaS expertise

• Business results-oriented approach, ROI / Impact.

• Directly actionable recommendations

• Occasional support or Fractional CPO

Let's chat for a few minutes to clarify your needs.

Industry field of expertise

Languages

French
Native or bilingual
Italian
Native or bilingual
English
Fluent

Workplace preferences

Can work on-site

Toulouse (up to 50km), Paris (up to 50km), Bordeaux (up to 50km)

Spliiit
Freelance Chief Product Officer
SOFTWARE PUBLISHING
September 2025 - September 2025
Bordeaux, France
Freelance Chief Product Officer (CPO) | Retention | Churn | NRR | Growth | Onboarding and User Flow | Email Management | Acquisition | Product-Led Growth (PLG)

Net monthly churn (retention) decreased **from 13.8% to 9% in 3 months**, a **35% reduction**, without touching the acquisition budget.
Intervention within days.

A retention mission conducted on six product levers to understand attrition causes, improve activation, and strengthen perceived value.

A net monthly churn of 13.8%, with poorly documented causes.
At the start, net monthly churn was 13.8%. Departures were measured, but their real causes remained unclear: some were due to user choice, others to payment failures, and still others to a perceived value that was too low in the early stages of use.

Understanding where, when, and why accounts drop off.
The investigation focused on actual user journeys rather than assumptions: analysis of cohorts and drop-off points, separation of voluntary and involuntary churn, review of the first billing cycle, and qualification of departures through exit surveys.

Each finding guided a concrete action lever.
The objective was not to produce a report, but to link each identified cause to a measurable correction, carried out in parallel on six fronts.

Six fronts worked on in parallel, from day one to recovery.
01 Onboarding & Activation
02 Voluntary Churn & Exit Surveys
03 Win-back & Risk Moments
04 Involuntary Churn & Payments
05 Emails & Lifecycle
06 Referral & Growth
Churn Reduction Customer Retention SAAS CPO Chief Product Officer
Churn hacker
Chief Product Officer with 14+ years scaling B2B, B2C, and B2B2C SaaS, product-led growth (PLG).
SOFTWARE PUBLISHING
January 2025 - Today (1 year and 7 months)
Toulouse, France
Fractional CPO, B2B SaaS, retention, churn, growth, NRR, M&A, Head of Product, SaaS growth (NRR expansion), OKRs & KPIs, roadmap prioritization, product-led growth (PLG)

Supporting SaaS companies with growth, retention, organization, monetization, and/or post-M&A challenges.

Interventions
Aligning roadmap / business goals,
Optimizing pricing & expansion revenue,
Structuring product teams,
Improving delivery & prioritization,
Product / Sales / GTM collaboration.

Results
Churn reduction / Retention improvement
NRR improvement,
Accelerated product execution,
Reduced organizational friction,
Better roadmap & KPI visibility.

Expertise:
PLG
Retention
Monetization
Discovery
Leadership
Retention
Churn
Growth, Scale
Interim CPO
Software as a Service (SaaS) Customer Retention Growth Strategy Product management B2B
Eldo
Chief Product & Technology Officer
SOFTWARE PUBLISHING
April 2022 - December 2023 (1 year and 8 months)
Toulouse, France
Leading product & tech strategy in a post-M&A context.

Interventions
Implementing product strategies (Growth, retention, business)
Redesigning the product roadmap,
Improving delivery,
Structuring product processes,
Scaling organization,
Coordinating engineering / product / business.
Aligning product x business
Connecting product & Engineering team objectives with company OKRs.
Results
Reduced technical debt,
Accelerated time-to-market,
Improved team collaboration,
Optimized user experience.

Expertise
Product Strategy • SaaS • Product Ops • Delivery • Team Scaling
B2B SaaS Software as a Service (SaaS) Growth Strategy Loyalty Team Management