Alessandra Gizzi

Development of B2B product catalogue, photo shooting catalogue, linesheets for the sales campaign Weekly reporting and benchmark analysis

Develop and execute comprehensive 360° marketing plans, including campaign strategies, product launches, and promotional activities across omnichannel touchpoints ensuring alignment with KSP and business objectives Responsable of daily co-ordination with internal teams (Sales, Trade Marketing, Visual Merchandising, PR, CRM, Digital) and external stakeholders (retailers, suppliers) to ensure consistent brand messaging and successful on-time campaign execution Coordinate inventory management and sales forecast (CPS), working closely with demand planning and sales team to achieve stock optimization and sustainability efforts (e.g., minimizing slow-moving/obsolete stock) Contribute to market and consumer analysis (NPD, PowerBI), providing data-driven recommendations to senior management to drive product growth and competitive positioning Monitor key performance indicators (KPIs), analyzing sell-in, sell-out, and competition activities to inform actionable improvements Responsable of comprehensive day to day coordination with PUIG HQ, Rabanne Maison & local market to ensure allignment with brand identity and business targets

Implement and monitoring promotional activities of the brand in line with retail strategies, brand guidelines and budget trade Support in the relationships with the retail department and suppliers for the implementation of the marketing campaigns on customers Analysis of the sell-out results of the promotional activities Define and executing ad hoc brick and click animation for top clients to optimize resources, push sell-out and engage the customers Weekly reporting to international team about the campaign's performances