Description

Digital analytics specialist with 12+ years of experience in GA4, Google Tag Manager, and Looker Studio. I help businesses build tracking systems and reporting that actually work — and last. Agency background, strong communicator, honest, transparent and obsessive about getting the data right.

Open to time tracking with screenshots or screen recording.

Languages

English
Native or bilingual

Workplace preferences

Remote only

Primarily works remotely

Supreme Optimization
Analytics Specialist
January 2022 - Today (4 years and 7 months)
Deployed and configured marketing and analytics tracking tags using Google Tag Manager (web and server-side) and website code.
Audited tracking setups, identified data gaps and issues, and implemented fixes.
Supported paid media managers with conversion tracking setup, validation, and analytics queries.
Built and maintained Looker Studio dashboards using Funnel.io, Supermetrics Enterprise, and database sources.
Worked with developers on tracking implementation, dataLayer setup, and CRM–website integrations.
Defined dataLayer architecture and standardized event naming conventions.
Managed technical integrations between CRM systems, analytics platforms, and websites for attribution tracking.
Implemented and maintained consent management platform (CMP) and ensured website compliance with regional consent regulations.
Implemented tracking using third-party tools to ensure accurate user journey and conversion measurement.
Google Tag Manager Google Analytics Looker Studio JavaScript Hubspot
MarketPloy
Co-Founder
DIGITAL AND IT
August 2014 - December 2022 (8 years and 4 months)
Founded a digital marketing agency, initially as a solo venture and later expanded with partners.
Led and executed web analytics and digital marketing projects, including paid media (PPC) and SEO campaigns.
Successfully managed complex web analytics implementations for large-scale ecommerce platforms, holiday companies, car aggregators, and travel OTAs.
Collaborated directly with Directors and CTOs to support marketing campaigns, data analysis, and advanced tagging implementations.
Achieved Google Partner status for Google Ads in 2013, recognizing excellence in campaign management and client growth
Designed and built an analytics dashboarding tool for Google Analytics, earning Google Analytics Technology Partner status (dashlytics.io, now inactive).
Concluded operations due to cash flow challenges during the COVID-19 pandemic and internal partnership issues.
TechWyse Internet Marketing,
PPC Analyst
June 2012 - July 2013 (1 year and 1 month)
Managed and optimized PPC campaigns for over 65 clients across multiple industries.
Handled major paid advertising platforms, including Google AdWords, Bing Ads, and Facebook Ads.
Conducted keyword research and strategy planning for both paid search campaigns and SEO initiatives.
Troubleshoot conversion tracking issues and provided conversion rate optimization (CRO) recommendations.
Restructured campaigns to improve keyword segmentation, performance tracking, and overall optimization control.
Collaborated with developers to automate AdWords reporting using APIs and custom dashboards.
Developed custom AdWords scripts for budget monitoring, bid adjustments, and campaign automation.
Executed on-page SEO enhancements for CMS-based websites to improve search visibility and organic traffic.
Achieved Google AdWords and Google Analytics certifications in 2013.