Alena Schumacher

I was responsible for the internationalization of product photos - meaning editing labels or replacing entire products with the corresponding versions from other countries. It was important that the images looked realistic and that the 3D renderings were adjusted accordingly.

The main goal of this project was the development of a unique and timeless logo.

To achieve this, I analyzed several styles and designed motifs, and presented the respective advantages and disadvantages of the options. I implemented the logo in the preferred style in InDesign and created the necessary variations. Additionally, I provided my expertise to advise the client in choosing the appropriate color and font.

Specific tasks

- Design of logo drafts in various styles

- Design analysis based on relevant target groups

- Implementation of a vector-based logo in InDesign.

I was hired as a freelancer to illustrate a book. These were full-page illustrations that I designed and implemented in consultation with the publisher.

The project will be published in 2025, so the illustrations are not yet approved.