Freelancer profile translated to English.
Back to original languageAbout Alena
In a world where brands look alike, I help you createa unique image that will speak to your target audience.
When art merges with strategy, visual creation takes on its full power. It becomes relevant because every visual element is designed in response to specific marketing needs. It becomes effective because these visual creations are shaped to directly touch the heart of your target audience.
How?This involves artistic direction that aligns with 360° support.
🌀 Branding — Logo • Graphic charter • Visual identity • Packaging • Illustration
💻 Digital design — Website • Social media • Motion design • Emailing • Banners • Icons
♾️ Advertising design — Press ad • Poster • Display materials
🖋️ Editorial design — Magazine • Catalog • Guide • Sales brochure • Activity report
🔷 Space design — Signage • POS displays • Stand design • Display stands
For over 10 years,I have had the pleasure of supporting creators and enthusiasts in my favorite sectors:
Beauty: Wella • OPI • Sebastian • Nioxin • Dyptique • Yunani • Simone Mahleur • Omnisens • ibe Paris • Marie Pratt Cosmetics
Food: Biocoop • Maison Wacols • Dry4Good • Breadly
Luxury: Margy’s • Peora • Valmont • Guerlain
Outside my graphic design studio, I am very interested in personal development, I participate in festival organization, and I love the ocean 🌊
See you soon for more!
@studio_be_alena
be-alena.com
French
Native or bilingual
English
Fluent
Russian
Native or bilingual
Remote only
Primarily works remotely
Experience
- Paké
On Malt
Counter POS DisplayAugust 2025 - August 2025Creation of a counter POS display for a furoshiki brand - L'Invité GroupInstagram visual intention for a hair cosmetics brandMay 2022 - June 2022Creation of visual identity for Instagram (post and story templates, highlight icons, visual content advice).
- wacolsRebranding for a flour brandJune 2021 - August 2021 (2 months)Maison Wacols is a brand of nutritious flour made from organic vegetables, plants, and superfoods. My mission was to update the brand's visual identity to give it a luxury feel and attract B2B clients. As part of this mission, I created the following materials:— logo creation (3 proposals)— graphic charter writing— creation of print communication materials: labels, small posters, and flyers.
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Education
- Master in Communication Design ManagementEFICOM Lille2017Le Manager du Design de Communication est un expert de la conception globale du design appliqué à une marque. Il/elle évalue la symbolique du capital de marque, conçoit la stratégie de communication associée, définit le planning stratégique, assure la direction artistique des projets, présente les réalisations aux clients, pilote les créations et fixe les contraintes budgétaires.
- Bachelor in Graphic DesignEFICOM Lille2015Le Bachelor Design Graphique forme des concepteurs artistiques qui assurent la responsabilité complète d’un projet design au sein d’une agence de publicité, d’une agence web, d’une agence de communication ou du service communication d’une entreprise.