Freelancer profile translated to English.

Description

I help B2B companies and growing brands improve their conversion rates, optimize their pricing, and grow in new markets.

I don't focus on tactical marketing.

**I focus on the decisions that truly move the business forward**: positioning, segmentation, pricing, and go-to-market.

I have led projects where:

70% market share was achieved by creating a category from scratch
+60% conversion was achieved without changing the product or price
Strategic opportunities were identified to enter more profitable segments (e.g., luxury)
Operations were expanded to 10+ markets in LATAM

🧭 MY APPROACH

My work is based on three pillars:

1. Business Acumen

Marketing must impact revenue, margin, and real growth, not just superficial metrics.

2. Strategic Creativity

I find angles and opportunities that the competition isn't seeing, to differentiate in saturated markets.

3. Customer Psychology

I understand what truly drives purchasing decisions, in both B2C and B2B.

👉 Real growth happens when these three elements work together.

🚀 HOW I CAN HELP YOU

Redefine your value proposition and positioning
Improve your conversion without relying on more traffic
Optimize your pricing and capture more value
Design your entry into new markets (LATAM)
Identify new profitable growth opportunities

🎯 HOW I WORK

Short projects focused on real impact:

Diagnosis → Strategy → Actionable Deliverables

I don't sell hours. I work to generate results.

Industry field of expertise

Languages

Spanish
Native or bilingual
English
Fluent
Portuguese
Conversational
French
Conversational

Workplace preferences

Can work on-site

Madrid (up to 50km)

Excursiones Oasis EIRL
Strategic Marketing & Business Development Manager
TRAVEL AND TOURISM
July 2024 - Today (2 years and 1 month)
Cuzco, Peru
Led the marketing and business development strategy for the leading tourist transport company in Peru (1.4M passengers/year). Redesigned the company's value proposition and positioning, securing an exclusive 5-year contract with PeruRail. Developed the luxury tourist transport line as a new business vertical. Coordinated the integral rebranding for 2024 and participation in FITUR 2025. Direct commercial negotiations in 10 LATAM markets: Peru, Chile, Argentina, Bolivia, Paraguay, Brazil, Colombia, Mexico, Panama, and the Dominican Republic.
Positioning Strategy Business Development KAM Market Analysis Negotiation
CDTEL S.A.C. — Grupo Internacional Armejo Yepez
Growth Marketing Manager
TECH
March 2024 - February 2025 (11 months)
Lima, Peru
Led the B2B marketing and go-to-market strategy for technology solutions (video surveillance, software, automation). Redesigned the value proposition per market vertical, increasing conversion by 60% without changing price or product. Wrote technical-commercial materials: product sheets, sales pitches, and use cases. Managed co-marketing with ASUS, Dahua, and Alcatel-Lucent. Conceptualized and coordinated the development of "Seguridad Formativa," a B2B educational platform for training public security forces in surveillance technologies.
Go-to-Market (GTM) Strategy Market Analysis Communication Strategy Strategic Alliances Demand Generation
Oasis ITC S.A.C. — EcoRide Perú
Head of Marketing & Business Development | Co-founder
RETAIL (SMALL BUSINESS)
August 2017 - June 2024 (6 years and 10 months)
Lima, Peru
Co-founded the first electric micromobility company in Peru. Built the marketing, pricing, and go-to-market strategy for a non-existent category from scratch. Applied Van Westendorp and conjoint analysis to define pricing and positioning. Benchmarked 15+ international competitors. Managed the exclusive representation of the international brand Awei for Peru and LATAM. Directed a network of 8 national NICEL franchises. Defined store standards, trade marketing, and activations for 10 own retail points. Results: 70% market share, 21,000+ units sold, +400% revenue in the first year of the pandemic by pivoting to the corporate B2B channel with Intercorp, Grupo Romero, and Grupo Gloria.
Pricing Strategy Product Strategy Franchising Trade Marketing Business Development