Aleks Litke

Designed enterprise B2B SaaS products for Helix, an anti-fraud platform that detects and prevents automated bot registrations, fake accounts, and abuse using AI-driven behavioral analysis. Designed end-to-end experiences across onboarding, dashboards, analytics, settings, integrations, billing, account management, and AI-assisted workflows. Translated business, user, and technical requirements into information architecture, user flows, wireframes, polished interfaces, and scalable design system components.

Building advanced interactive prototypes to validate product concepts, complex states, and end-to-end workflows before development. Using AI-assisted prototyping and vibe coding to create functional experiences, test interaction logic, explore feasibility, and communicate product behavior to stakeholders and engineers.

Collaborating closely with product and development teams throughout discovery, implementation, and design QA. Supporting responsive behavior across desktop and mobile layouts, improving consistency through reusable Figma components and variables, and reducing ambiguity during delivery.

Led product design for the digital transformation of logistics operations previously managed through paper-based processes, legacy DOS systems, spreadsheets, and employee knowledge. Researched and documented existing workflows by interviewing internal stakeholders, analyzing operational processes, and extracting fragmented business rules from legacy tools and manual procedures. Translated these findings into a unified digital product ecosystem consisting of a customer web platform, dispatcher system, and driver application.

Designed complex multi-role workflows, information architecture, user flows, wireframes, interactive prototypes, responsive interfaces, and reusable design system components. Used Mixpanel, behavioral data, support patterns, workflow analysis, and stakeholder feedback to identify friction points and prioritize improvements. Collaborated closely with product stakeholders, dispatchers, operations teams, and developers throughout implementation, validation, and design QA.

The implemented solutions reduced reliance on manual and paper-based processes, improved operational visibility, simplified key dispatcher and driver workflows, and produced measurable improvements in task completion, processing time, error reduction, and product adoption.

Designed and optimized responsive acquisition experiences, landing pages, registration flows, and conversion funnels for a high-traffic B2C product. Used product data, funnel analysis, behavioral insights, heatmaps, session recordings, and user behavior patterns to identify drop-off points and prioritize conversion opportunities.

Developed and validated design hypotheses through iterative experimentation and A/B testing. Improved value proposition clarity, visual hierarchy, trust signals, calls to action, and the sequence of key user decisions across acquisition journeys. Partnered closely with Growth, Marketing, Product, and Development teams to turn business objectives and campaign insights into testable interface solutions. Prepared alternative layouts and conversion-focused variants, analyzed experiment outcomes, and iterated on successful solutions. The implemented improvements contributed to an approximately 15% increase in registration conversion.