Freelancer profile translated to English.
Back to original languageAbout Alejandro
Graphic Designer for over 17 years. I consider myself a responsible, methodical, and creative professional. I am a great team player and adapt well to group dynamics.
I trained in Graphic Design and subsequently obtained a Master's degree in Art Direction in Editorial Design from BAU, University Design Center of Barcelona. My specialty within the world of design is Branding, Editorial Design, Packaging, and UX/UI design for the development of apps and websites.
I have worked on projects for large companies such as Iberojet, Globalia, and Grupo Piñero, among others. I love advising and helping companies with my knowledge at specific moments and being part of their growth and goals.
English
Fluent
Spanish
Native or bilingual
Catalan
Native or bilingual
Can work on-site
Palma (up to 20km)
Experience
- Alejandro SánchezGraphic DesignerARTS AND CRAFTSJanuary 2014 - Today (12 years and 5 months)Barcelona, Spainalejandrosanchez.euUX/UI Designer:• User Experience design: Design interaction, Wireframes and prototyping, Information architecture, User Research and subsequent evaluation.• User Interface design: Visual Design, Colors, Graphic design, Layouts and Typography.Branding:Strategy, conceptualization, development, and brand application.Art Direction in Editorial Design:Market study, competitor analysis, concept and strategy development, content creation and editing.Creative development of the magazine (format, typography, base grid, etc.)
- Loft Content MarketingSenior Graphic and Editorial DesignerPUBLISHINGJanuary 2014 - June 2016 (2 years and 5 months)Barcelona, SpainSenior Editorial Designer working closely with the editor, developing corporate magazines such as Sabor (Caprabo), EROSKI Club, Audi, Grupo Sifu, Nike, Volvo, or Porche, among others. Developing newsletters for Grupo Sage (Portugal and Spain) and Caixa Catalunya.Main responsibilities:Preparation and presentation of new proposals to potential clients. Layout, photo retouching, adaptation of magazines to different languages, supervision and finalization of editions (Artworking) and newsletters.
- Grupo PiñeroEditorial and Graphic DesignerTRAVEL AND TOURISMAugust 2012 - August 2013 (1 year)Palma de Mallorca, SpainBranding and advertising for the Bahia Principe hotel. Brochure layout
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Education
- Máster en Dirección de Arte en Diseño EditorialBau, Centro Universitario de Diseño2013Máster dividido en dos posgrados: -Posgrado en diseño de Revistas y ediciones periódicas. -Posgrado en diseño de Libros.
- Comunicación Gráfica y Publicitaria.Blau, Escola de disseny2004Grado en Diseño Gráfico y Publicidad.