Freelancer profile translated to English.

Description

I am a specialist in branding, creativity, planning, and communication strategy. I have been successful as a creative and brand builder with over 25 years of experience in advertising and communications, leading creative teams in companies around the world. I have developed and implemented profitable and award-winning communication plans and led cross-functional creative teams for high-visibility companies in various leadership positions, including Chief Creative Officer of Leo Burnett Venezuela, Creative Director of Fischer Grey Venezuela, CEO and President of Zurda Creative Factory (brand agency for McDonald's Andean Region from 2002 to 2011), Executive Creative Director of AW Saatchi & Saatchi, Partner and Vice President of Creative Innovation of Concept McCann Caracas, and Postgraduate Professor of Design and Creativity at Universidad Monteávila.

My achievements in creative management include the development and implementation of a regional program for children and a management strategy for McDonald's called Ja Ja Mundo, developing a unique retail and engagement platform around the Ronald McDonald character, which generated an increase in visits and comparable sales. I have also created the global advertising campaign for McDonald's as a sponsor of the FIFA World Cup Germany 2006, which was translated into several languages. Other achievements include the development and implementation of proprietary communication tools - especially one applied to Millennials - called Digital Behavior Wheel®

Languages

English
Fluent
Spanish
Native or bilingual

Workplace preferences

Can work on-site

Madrid (up to 50km)

Publicis
Chief Creative Officer
PRESS AND MEDIA
March 2017 - December 2019 (2 years and 9 months)
Caracas, Venezuela
As head of the creative, design, and production area, I am responsible for: Strategic marketing consulting for brands, evaluation and control of ideas for the client portfolio, and implementation of brand positioning strategies for their competitive advantage. Responsible for defining the company's creative processes, as well as directing and expanding the skills of the creative team. In charge of organizing and coordinating client presentations. Supervision of the production process to ensure the quality of projects and their timely execution. Responsible for coordinating digital engagement services. Direct supervision of Creative Directors and Creative Group Heads.
Strategic Planning Creation Branding