Freelancer profile translated to English.

Description

I am Alejandro, a Digital Marketing Consultant focused on making my clients sell more online. Expert in Meta Ads and Google Ads, digital analytics (Google Analytics 4), and Google Tag Manager primarily.

I bring both strategic vision and practical execution. I don't just recommend what to do: I also make it happen.

I use the ABRO methodology for my projects, which is based on the following principles:

A - Customer Acquisition

B - Branding

R - Customer Retention

O - Owned Media (Omnichannel and multi-screen experience)

This methodology has been successfully tested with clients in multiple sectors, including music, education, manufacturing, retail, etc.

Among my skills, I would like to highlight:

✅ Marketing Strategy

✅ Meta Ads

✅ Google Ads

✅ Google Tag Manager

✅ Google Analytics (GA4)

✅ Tracking Pixel Implementation

✅ Lead Generation

✅ E-commerce

If you think I can help you grow your business, I'd be delighted to chat with you! And if what you need isn't among my skills, write to me, and I'm sure I know someone who can help you :)

Languages

Spanish
Native or bilingual
English
Fluent

Workplace preferences

Remote only

Primarily works remotely

ABRO Consulting
Associate Consultant
SOCIAL NETWORKS
March 2021 - Today (5 years and 4 months)
Madrid, Spain
As an Associate Consultant at ABRO Consulting I develop and implement digital marketing strategies for e-commerce companies, mainly SMBs and Startups.
Marketing Strategy Facebook Ads Google Ads SEM meta ads
Apache
On Malt
Identify causes of Unassigned traffic in Google Analytics 4 and fix it
E-COMMERCE
May 2024 - June 2024 (1 month)
Madrid, España
The client had a problem measuring the traffic reaching Google Analytics 4, as nearly 50% of it was classified as "Unidentified". This prevented the client from knowing which marketing actions were working best for them.

The cause had to be found and a solution proposed. After this, Unassigned traffic was reduced to less than 5% of the total. An acceptable level, given that there will always be a portion that cannot be classified.
Google Analytics 4 GA4 SEM Digital Marketing Digital Marketing Strategy
Namencis Education
Chief Marketing Officer
EDUCATION AND E-LEARNING
April 2022 - April 2023 (1 year)
Madrid, Spain
Namencis is an online education group consisting of four Business Schools (ENEB, ISEB, IEAD & ESIE) with worldwide presence.

As CMO, I report directly to the CEO. I was hired to build from scratch the in-house marketing team and stop depending on third party agencies. In less than 6 months that transition has been completed with zero negative impact on the company’s performance.
Marketing Strategy Facebook Ads Google Ads