Freelancer profile translated to English.
Back to original languageAbout Alejandro
I have been managing my own project on Amazon Spain for over two years, from manufacturing in China to listing optimization, logistics, advertising (PPC), and brand strategy.
I have experienced firsthand the entire process of creating, launching, and scaling a product, learning to optimize each phase to maximize margins and organic positioning.
I specialize in helping brands and entrepreneurs to:
· Launch or scale profitable products on Amazon FBA.
· Optimize listings and advertising campaigns.
· Design brand and positioning strategies.
· Coordinate logistics, import, and inventory management.
I also have experience with Shopify and Meta Ads, which I have used to complement strategy and test different sales channels.
My approach is practical and strategic, based on direct experience, with the goal of helping other entrepreneurs launch or improve their Amazon projects and optimize their operations.
English
Native or bilingual
Remote only
Primarily works remotely
Experience
- Be One / BeoneBasicsFounder and e-commerce managerJanuary 2023 - Today (3 years and 5 months)Complete brand and product development (functional gym towel). Management of online store on Shopify and sales on Amazon Spain. Creation of marketing funnel and advertising campaigns on Meta Ads. Generation of content for social networks and collaboration with influencers to increase organic sales. Implementation of upsell, bundles, and conversion optimization strategies. Management of international logistics and production (manufacturing in China, import, and distribution in Europe).
- DINUYTechnical R&D OfficeJanuary 2018 - Today (8 years and 5 months)Product design, tooling design and manufacturing, and production organization. Mechanical workshop manager.
- MecaluxTechnical InspectionJanuary 2018 - May 2018 (4 months)Inspection of metal shelving, documentation of reports and plans according to standards. Facility improvements
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Education
- Mechanical EngineeringSchool of Engineering of Gipuzkoa, University of the Basque Country2017Ingeniería Mecánica
- Advanced SolidWorks CourseFormaCAD2018Curso SolidWorks avanzado