Alejandro Fernandez

Work is demonstrated by doing.

I'll show you a sample of storytelling applied to copywriting. Evaluate it and decide if you want to contact me.

Once upon a time, there was a race in which a hare was going to compete against a tortoise.

It was called "The Race of Life."

Except for the tortoise, everyone had bet on the hare. The hare gloated to the crowd about the beating it was going to give its rival, and then...

The tortoise appeared on a Honda CBR 650!!

"How!" "What!" "Why is it on a motorcycle!" shouted the hare.

It protested to the judge, but in the race of life, nothing prevents making investments.

It got so angry that it almost skinned itself.

The tortoise won by a landslide. It was the best athletic record of all time.

The hare reached the finish line out of breath, and the tortoise went to its aid. They shook hands and acknowledged each other as great athletes.

The tortoise became richer than the king of the jungle and bought an island in French Polynesia. It laid eggs on its private beach, dedicated itself to raising its children. For her, there was no greater pleasure than being with her partner, sunbathing and watching her little ones scamper on the sand. She never forgot the great investment she had made. And she still keeps the Honda CBR 650.

That was its victory in "The Race of Life."

The hare took another path.

It traveled to Africa to compete against cheetahs.

Can you imagine how?

Exactly, with the same investment.

It became a legend. Now even cheetahs ride motorcycles. But that's another story...

What is the moral of this story?

You can have the best aptitudes for something, but if you don't invest in them, you're out.

You are the tortoise, the motorcycle is copywriting, and I am a motorcycle manufacturer.

"Money is made by discounting the obvious and betting on the unexpected," George Soros.

Everyone knows that a hare runs faster than a tortoise, but no one considers that the tortoise can ride a motorcycle.

I will build you a custom one.

Let's go for that race.