Alejandro B.

As a Graphic Designer and e-commerce specialist at ProShop Group, I develop creative assets for PadelPROShop and HandballPROShop. My responsibilities include designing pieces for social media, web banners, and email marketing campaigns, maintaining a consistent visual identity across both brands.

Additionally, I manage HandballPROShop's digital presence by planning and publishing content on social media. I am also responsible for managing the product catalog for both online stores, including uploading new items, writing optimized descriptions, configuring tags, meta fields, and other necessary elements to improve organization, SEO positioning, and the shopping experience.

As a personal project, I developed **RZHub**, an interactive web platform created for Real Zaragoza fans. I was responsible for the complete design and development of the page, defining its structure, user experience, and visual identity with the aim of offering a modern, intuitive space focused on the Zaragoza community.

During the project, I worked on interface design, content organization, and the implementation of various interactive functionalities, applying usability criteria and responsive design to ensure an optimal experience on any device.

During my internship at Kapra, I worked in the creative department, making graphic adaptations for clients from various sectors and ensuring the correct application of each brand's visual identity. I also participated in video editing for the Kapra Diner program, creating pieces for social media and editing reels from episodes to generate dynamic content optimized for digital platforms.