Freelancer profile translated to English.
Back to original languageAbout Alejandra
I am Alejandra Trinca, a web designer and founder of Sabena Studio. I design and develop custom websites for professionals and small businesses that need a polished and functional digital presence.
I work directly and personally, creating websites designed to communicate value, differentiate in competitive markets, and facilitate client contact. Each project starts with design and is built with intention, strategic UX design, and functionalities adapted to the business needs.
I use applied AI and automation only when it brings efficiency, order, or evolutionary capacity. I do not work with generic solutions or with technology as a selling point: the technique is always at the service of the project.
My way of working is influenced by over 20 years of experience with C-Level executives, which brings structure, criterio, and a practical, decision-oriented vision. This translates into well-functional, sustainable, sophisticated websites ready to grow without being rebuilt from scratch.
Services: strategic web design · custom web development · UX/UI · AI integration · Framer WIX, Squarespace, and no-code platforms.
English
Native or bilingual
Spanish
Native or bilingual
Italian
Conversational
Remote only
Primarily works remotely
Experience
- Sabena StudioDigital Experience Design (UX & Web Systems with Applied AI)TECHMarch 2025 - Today (1 year and 3 months)Madrid, SpainDesign and development of UX-centered digital experiences, aligned with brand and business objectives, using no-code platforms and AI support when it brings real value.
- Led the restructuring of digital experiences for Sabena Studio and client sites, combining UX structure, content systems, and SEO-informed decisions.
- Rebuilt site architecture and page hierarchy, achieving +65% growth in active users and +145% in new users within the first 90 days.
- Improved content organization and page sequencing, contributing to a +73% increase in organic traffic from Google.
- Delivered structured and scalable websites for clients like María Masajes C. and Melanie Trinca, aligned with real user behavior and business needs.
- doValue SpainExecutive AssistantBANKING AND INSURANCEMarch 2019 - March 2024 (5 years)Madrid, SpainPromoted from Executive Committee Assistant to Executive Assistant to the CEO in 2021.
- Managed executive priorities and coordination across more than 5 European markets.
- Worked closely with the Chief of Staff on executive communications and cross-functional initiatives impacting over 900 employees.
- Coordinated executive participation in national and international business development-linked initiatives.
- Supported internal integration workshops during a +€500M acquisition, focusing on team alignment.
- Coordinated annual company-wide business meetings (hybrid format) in collaboration with the CoS and CMO, supporting executive communications on annual results and business strategies for the following year.
- Supported executive committee offsites designed to improve leadership alignment and team effectiveness, coordinating logistics and external vendors under defined organizational objectives.
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- Siragon – VenezuelaDIRECTION ASSISTANT AND BUSINESS DEVELOPMENT COORDINATORTECHApril 2010 - January 2012 (1 year and 9 months)Valencia, Venezuela
- Led All-in-One PC development project: coordinated briefing and selection process with 10 world-class industrial design studios across 4 US cities, managed BMW Designworks Studio partnership resulting in CES 2012 Innovation Award for Design and Engineering
- Negotiated equipment acquisition (SMT + welding systems) with 5 international suppliers, enabling second production line setup
- Coordinated a product launch and press event, securing strong brand visibility.
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Education
- Bachelor of Business AdministrationUniversidad Bicentenaria de Aragua,1993Licenciatura en Administración de Empresas (a
- International Diploma in Personal Coaching, ACP Coaching2016Diplomado Internacional en Coaching Personal, ACP Coaching,
Certifications
- Google Prompting EssentialsGoogle2026