Freelancer profile translated to English.
Back to original languageAbout Alejandra
Hello! I'm Alejandra, an expert in CRM and Email Marketing. I studied Advertising and Public Relations, and hold master's degrees in Marketing, Sales, and Big Data. With over 10 years of experience working both in advertising agencies and directly with clients, I am dedicated to exploring the infinite possibilities of connecting brands with audiences effectively and bringing them to life.
My services include:
- **Audit and Action Plan**: I conduct a comprehensive audit of your retention marketing and develop a personalized action plan. I identify areas for improvement and provide you with detailed guidance for implementing enhancements.
- Launch in 60 Days:I set up your email and SMS channels in 60 days. I create automated flows and campaign templates, ensuring your e-commerce is ready to sell.
- Email Marketing and SMS:I develop advanced email and SMS strategies. I optimize flows, plan campaigns, design emails, and personalize messages to help you sell more and better.
- Loyalty Partner:I implement a long-term retention marketing ecosystem. I manage subscriptions and loyalty programs, integrating multiple channels to turn your customers into loyal fans.
As a brand, everything you communicate is equivalent to everything you do... and for now, the email channel remains a fundamental pillar. With an effective strategy, email marketing can drive 30-40% of your revenue. So, if it hasn't been a central part of your marketing strategy until now, it's time to rethink it.
For more information, write to me or visit leadtofan.com.
Spanish
Native or bilingual
English
Fluent
Catalan
Native or bilingual
Remote only
Primarily works remotely
Experience
- Lead to FanCRM & Email Marketing ExpertE-COMMERCEJuly 2022 - Today (3 years and 11 months)Barcelona, Spain
- Symple CommerceOmnichannel ManagerE-COMMERCEApril 2019 - June 2022 (3 years and 2 months)San Diego, United States- Built the retention department from scratch, hiring and leading a team of 5 CRM Managers, each responsible for a different brand, expanding the CRM operation from a single brand in 2019 to a portfolio of 5 by 2022.- Managed multichannel communication strategies, resulting in a 20% increase in overall retention rates.- Successfully implemented a loyalty program, increasing program enrollment by 25% and improving customer loyalty.- Analyzed customer behavior to create targeted marketing strategies, improving campaign effectiveness and ROI by 30%.- Collaborated with sales, customer service, and senior management to ensure flawless campaign execution and strategic alignment.
- DESIGUALCRM Business PartnerE-COMMERCEMarch 2018 - April 2019 (1 year and 1 month)Markets: EMEA, LATAM, France & Benelux
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Education
- Bachelor's Degree, Advertising and Public RelationsUniversitat de Barcelona2014Bachelor's Degree, Publicidad y Relaciones Públicas
- International Master's Degree, Marketing and Sales Full TimeEAE BUSINESS SCHOOL2015International Master's Degree, Marketing and Sales Full Time