Alejandra Ruiz Riezu

Hello!

I'm Alejandra, and I help companies and brands boost their growth through global omnichannel customer acquisition strategies and leadership of cross-functional projects.

I'm an expert in digital business strategy and B2B & B2C technology projects, with over 15 years of experience accelerating the growth of leading brands from both the client side and agency side in multinational environments. I have worked for organizations such as Vodafone, BBVA, DDB, HAVAS, Mutua Madrileña, and Telefónica Movistar.

Throughout my career, I have designed and implemented pioneering technology projects: from new customer service models, through AI-based solutions for real-time fraud detection, to the launch of 100% digital plans. I have led multidisciplinary teams of over 25 people (Data, Sales, UX/UI, Product, and Development) with a focus on digital customer acquisition, demand generation, ROI optimization, and the creation of strategic alliances.

I am passionate about my work and enjoy finding innovative solutions to take companies to the next level. I also feel fortunate to have contributed to key strategic projects and to have had exceptional professionals around me from whom I have learned a great deal, thus enriching my personal and professional growth.

I hold a degree in Advertising and Public Relations and have completed various master's and executive programs in eCommerce, digital marketing strategy, artificial intelligence, and data applied to business at leading institutions such as MIOTI Tech & Business School, IE, and EOI, specializing in connecting technology with the business world.

🎾 As an amateur tennis player, I also apply the values of the sport off the court: strategy, resilience, and consistency to always serve well.

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