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Alejandra LazoAL

Alejandra Lazo

Senior Innovation Consultant & Design Strategist

€500/day
Madrid, ES
8-15 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Alejandra

As a multidisciplinary strategic designer with 10 years of experience in innovation consulting, I believe in the transformative power of design to create valuable experiences that generate a positive impact.

I work across different industries and ecosystems, developing innovative ideas, new design visions, and solutions for international clients seeking significant change. My purpose is to generate profound transformations by orchestrating new cultural, operational, and business practices, based on key strategies to accelerate the transition towards more sustainable services.

I enjoy working in multicultural contexts, learning from a diverse and collaborative team, and tackling complex challenges towards a shared purpose.
  • Spanish

    Native or bilingual

  • French

    Native or bilingual

  • English

    Fluent

  • Italian

    Conversational

  • Catalan

    Conversational

Can work on-site
Madrid (up to 50km)

Experience

  • adplist.org
    Mentor in Design, Innovation, and Sustainability
    April 2024 - Today (2 years and 2 months)
    Engaging in passionate conversations with professionals who are eager to have a positive impact with the work that they do. We talk about Strategical Design for Sustainability, Service & UX Design, CV & portfolio reviews.
  • Designit
    Senior Service Designer for Sustainability
    September 2019 - March 2024 (4 years and 6 months)
    Madrid, Spain
    During the last 30 years we have applied strategic design to sustainability challenges to create shared progress across markets and industries. We did it by design. Today, we help companies reimagine and reach their sustainable future. We enable sustainable transformations by activating purpose, materializing solutions, and empowering people.
  • Designit
    Service Designer & Researcher
    November 2016 - September 2019 (2 years and 10 months)
    Lima, Peru
    Designit is a global strategic design firm, part of the leading technology company, Wipro. We work with ambitious brands to create high-impact products, services, systems and spaces – that people love. With a team of 500+ researchers, designers, technologists and strategists across 15 offices worldwide, we are here to design what matters.

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Education

  • Master's degree, Branding
    Istituto Europeo di Design Milano
    2015
    Master's degree, Branding
  • Degree in Graphic Design, Specialised in Corporate Identity and Audiovisuals
    ELISAVA Escola Superior de Disseny i Enginyeria de Barcelona
    2013
    Degree in Graphic Design, Specialised in Corporate Identity and Audiovisuals

Certifications

  • Sustainable Innovation
    Vision Impact Academy
    2024
    Social Innovation Regenerative Leadership Impact Models
  • Design for Sustainability and Regeneration
    Gaia Education
    2024
    Ecological Design Economic Design Social Design Holistic Vision

Skill set (10)

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