Freelancer profile translated to English.
Back to original languageAbout Alejandra
I help you organize, optimize, and growprojects through clearer processes, digital tools, and functional strategies.
I combinecreativity, organization, and strategic visionto help brands, teams, and businesses work more efficiently, humanely, and structured.
I have **experience in operations, management, sales, marketing, customer service, and project management**, which allows me to understand both the strategic part and the daily execution of a business.
Currently, I focus on:
• Notion Systems and Workflow Organization
• Process and Operations Optimization
• CRM, Databases, and Commercial Prospecting
• Email Marketing and Client Follow-up
• Project and Team Coordination
• Digital Strategy and Brand Communication
For me, a service is not just a delivery: it is an opportunity to help someone work with more clarity, less chaos, and better results.
I am passionate about finding smarter, more creative, and more human ways to build projects.
Spanish
Native or bilingual
English
Conversational
Remote only
Primarily works remotely
Experience
- Bak TulumMANAGEMENTREAL ESTATEApril 2022 - Today (4 years and 2 months)Tulum, Mexico• Coordination of operations and internal project follow-up.• Communication and personalized attention with clients and investors.• Follow-up of legal processes and closings.• Coordination between commercial, operational, and construction areas.• Organization of workflows, documentation, and internal processes.• Supervision of progress, timelines, and pending tasks.• Support in commercial strategies and client experience.• Problem-solving and daily coordination between teams.
- Botanica TulumProject and Operations ManagerHOSPITALITYNovember 2021 - August 2025 (3 years and 9 months)Tulum, Mexico
- Supervision of the integral guest experience and resolution of operational issues.
- Coordination of daily operations, ensuring efficient functioning between areas and teams.
- Payroll management, scheduling, and operational organization of staff.
- Administration and control of cash counts, cash flow, and financial records.
- Follow-up of administrative payments and operational project taxes.
- Coordination with suppliers and support in internal administrative processes.
- Organization of information, documentation, and processes to improve operational structure.
- Implementation of work dynamics focused on efficiency and personalized attention.
- Supervision of service standards and experience within the hotel project.
- A.creativaManagementSOCIAL NETWORKSJanuary 2020 - February 2022 (2 years and 1 month)Tulum, Mexico
- Integral management of social media and digital communication for brands and creative projects.
- Development of marketing strategies focused on positioning, community, and organic growth.
- Creation of visual content and brand identity coordination.
- Design of strategies aligned with digital trends and social media algorithm behavior.
- Client attention and follow-up, ensuring clear communication and strategic execution.
- Branding, storytelling, and creative direction development for different brands.
- Graphic design and creation of visual materials for digital campaigns.
- Content calendar planning and publication coordination.
- Organization of creative processes and project follow-up with clients and collaborators.
- Engagement strategy, brand communication, and digital presence optimization.
- Coordination of digital marketing campaigns and support in commercial growth.
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Education
- Bachelor's Degree in Industrial DesignUniversidad Autónoma de San Luis Potosí2019Diseño Industrial enfocado en procesos creativos y eficientes, con una visión estratégica orientada a anticipar escenarios y optimizar la toma de decisiones. Participación constante en workshops de emprendimiento, liderazgo, innovación y desarrollo de modelos de negocio.