Freelancer profile translated to English.
Back to original languageAbout Alejandra
Over 11 years of experience in digital marketing and 9 years of experience in developing Social Media and Content Strategies for multiple clients such as Pescanova, Carglass, Verti Seguros, Universidad Europea, Real Madrid University School, Thales, Pibank, renatta&go, Actafarma Laboratories, Franco-Españolas Wineries, Oxfam Intermón Trailwalker, or BBVA Solidarity Race.
I have specialized in the effective development and implementation of a Digital Communication Plan on social channels, thanks to my experience in brand strategy development, influencer marketing, content creation, mastery of audiovisual design, recording and editing tools, as well as knowledge of analytics and search engine positioning.
I managed a team of 4 social media specialists for 3 years, from a people-centered perspective. I am currently a freelance consultant working for global brands and SMEs, combining these tasks with a personal watercolor painting project.
Consult success cases here:
Spanish
Native or bilingual
Can work on-site
Madrid (up to 20km)
Experience
- AutónomoSocial Media ConsultantFebruary 2021 - Today (5 years and 6 months)Madrid, Comunidad de Madrid, EspañaI am a senior consultant specializing in the planning and creation of content on brands' digital assets. Among my services are the planning and execution of medium and long-term Social Media Strategies.- Content plans- Community management- Influencer collaborations- Special actions- Event coverage- Photos and videosAlways focused on achieving results aligned with the overall Marketing strategy.
- Happy MondaySocial Media ConsultantFebruary 2021 - Today (5 years and 6 months)I collaborate with the agency in the management of the Social Media Strategy for its clients in Spain, such as Cynosure: the international leader in the aesthetic market for energy-based equipment.
- InstagramWatercolor artist IG @picking_peaches_March 2020 - Today (6 years and 5 months)Madrid, Comunidad de Madrid, EspañaMy other passion is art. I’m an amateur watercolor painter and I have recently started my own project on Instagram as @picking_peaches_. I’m constantly learning and taking courses from great painters, illustrators, designers and artists such as Alvaro Castagnet, BPaul Studio, Alicia Aradilla, Pito Campos, Charles Reid or Felix Scheinberger among others.
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Education
- Advertising and Public RelationsUniversidad de Navarra2010
- Master's Degree in Web Development and Graphic DesignCICE Escuela Profesional de Nuevas Tecnologías2013